Anyone can say, “We are a technology company” or a “general contractor” or a company that sells “electrical equipment” or “engineering services.” But that’s what EVERYONE does and provides little differentiation or separation from their competition. In this webinar, we will start with how to brand yourself, your products and/or services, and your company. Then we discuss the categories for...

With over 2.1 million Feds representing all departments and agencies on LinkedIn, it has become ubiquitous in the government contracting community. Hence, leveraging LinkedIn as a networking and marketing tool is not only a “must do” – but a “must do WELL” activity. This training is a 3-part on-demand series that will take you from the ins and outs of your LinkedIn Profile optimization to best practices in social...

This course prepares the new and/or small federal government prime contractor on the basics of compliant procurement. In the federal government’s eyes, the term “subcontracting” is very broad and the government expects prime contractors to spend prime contract funds using the same regulations the government uses. Therefore, prime contractors become stewards of taxpayer money and are entrusted to comply with proper procurement...

This webinar will provide you with an introduction to proposal writing in response to solicitations from government agencies. Topics to be covered include key terminology, differences between bids and proposals, proposal preparation tips, the bid/no bid decision, as well as important post submission actions every small business should know about. This course is also a great primer and recommended prerequisit to our follow on “All You Nee...

Having the knowledge and ability to team is essential to winning larger government contracts. In this webinar we define teaming, help small businesses understand why it is so important, and explain how small businesses can find and secure the right teaming partner to help them win, perform, and gain repeat business in the government marketplace. Our Intro to Teaming class is a highly recommended prerequisite for our advanced teaming series ...

There are many myths and misconceptions about how businesses and government agencies can and should communicate with one another. These myths and misconceptions are held by people within businesses as well as government organizations. In fact, in 2011 and 2012 the Executive Office of the President/ Office of Management and Budget released two documents entitled “Myth-Busting” Addressing Misconceptions to Improve Communication with...

It is estimated by some that between 40–80 percent of a prospect’s buying decision is decided before any proposals are submitted. Do you want to put that percentage in your favor? Capture planning is the process of identifying opportunities, assessing the environment, and implementing winning strategies to capture a specific business opportunity. There has been much written on the subject of capture planning, but most of the inform...

For new participants in the government market, reading and understanding federal solicitations can be a bit daunting. In this webinar we make the shift from finding the opportunity to reviewing, analyzing, and breaking down a federal solicitation. Attendees will also become familiar with common language seen on fedbizopps as we define terminology such as special notice, solicitation, award, presolicitation, sources sought, justification and ap...

Agency published forecasts are often not accurate or provide little information on upcoming opportunities. This webinar will help firms seeking government market opportunities understand the importance of developing an accurate forecast. Attendees will also learn tips, strategies, and best practices for developing their own forecast of opportunities.

Before you can bid on and win government market opportunities, you have to find them. Are you looking for them in all the right places? This webinar will not only help you understand where to look for opportunities that are posted to the public, but will also help you discover other techniques to find opportunities that are not posted. Additionally, you will learn how various agencies use a variety of websites to publicize their opportunities,...