Amtower & Company, a leader in providing marketing consultation services and workshops to government contractors has formally launched the Government Market Master Continuing Professional Education program for marketing and business development.
According to Mark Amtower, "the Government Market Master program is designed to do one thing very well: provide an ongoing educational forum for government contractors who want to succeed by providing key employees with the resources and industry best marketing practices they need. These include tools and tactics to cost-efficiently market and position the company, methods to expand their respective networks, connect to key decision makers in both client agencies and business partner companies, build subject matter expert platforms, and to fill the pipeline for their respective companies with the most qualified leads available."
Amtower has offered B2G marketing seminars and workshops since 1991. He is recognized across the government contracting community as a leading provider of B2G marketing advice and education. He speaks frequently at industry events, hosts the weekly Amtower Off Center on Federal News Radio, and is the author of Amazon best-seller Selling to the Government.
"We think the time is long overdue for professional recognition for marketing and BD professionals in the government contracting, so we are formalizing our educational offering into the first certification program for B2G marketing professionals under the Government Market Master Continuing Professional Education program."
The certification will require attendance and participation in six 4-hour workshops:
- B2G Content Marketing Workshop
- LinkedIn for GovCon
- Government Marketing Best Practices Workshop (GMBP)
- Differentiation & Developing a Subject Matter Expert Platform Workshop
- PR/Media Relations & Communicating Your Message
- B2G Basic Market Research
To learn more about this program, contact Mark Amtower.
Mark Amtower | 301-854-9493 | mark@federaldirect.net
