Author Archives: BizBash

Why Listening to Your Sponsors Matters

Posted on by

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share: 

Originally posted on www.bizbash.com

The 28th Leukemia & Lymphoma Society Ball on Saturday saw an increase in its sponsor support this year. Going into the event, sponsorships had brought in $200,000 more than in past years. Executive director Beth Gorman credits the change to the organization's dedication to creating sponsorships that fit the needs of the sponsor, rather than the other way around.

"It's really about listening to our sponsors to see what they are looking for and what's important to them, then offering them options of what we can do that's creative and different," Gorman said. Continue reading →

The Breakout App of SXSW and What It Means for Events

Posted on by

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on bizbash.com

When Ed Gala, global head of events and sponsorships for Philips, arrived at South by Southwest on March 12, he had not heard of Meerkat. That's not surprising since the free live-streaming app only launched on February 27. But what a difference a day--and an event full of avid techies--can make. Gala became a believer in the potential of Meerkat Friday morning while showing the C.E.O. of a digital strategy company around the Philips exhibit in the Austin Convention Center.

"She said, 'I'm going to Meerkat this, do you mind?' So we engaged in a live-streamed exhibit tour using Meerkat. There were about five people watching, and I was so impressed with the fact that we could take our message out and show in real time all the exciting things happening in the exhibit. Shortly after she left I thought we have to experiment with this because it's a really important tool for us to leverage moving forward," Gala says. Continue reading →

7 Creative Ideas to Attract New Attendees to Your Event

Posted on by

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on BizBash.com

Check out these strategies focused on getting first-timers to your trade show or conference.

Smart planners know they can't rely on the same database of attendees year after year to fill their events. But how do you reach new people? Consider using some of these practical strategies from other trade shows and conferences.

Continue reading →

Checklist: 10 Vital Things to Have on Your Event Web Site

Posted on by
Originally posted on BizBash by Jenny Berg

A well-planned Web site can be a highly effective tool in engaging an event's audience, boosting ticket sales, or relaying information to those who weren't able to attend. We asked Web design and event planning pros to share tips on Web site essentials. Here are 10 things to include on your event Web site.

1. A clear description of the event's purpose 
It sounds basic, but don't forget to offer a quick event overview. "Event Web sites often lack a simple and clear description of what the event is about and who would get the most value from attending," says Eric Downs of Grain & Mortar, a strategy, branding, and design company.

Continue reading →