Author Archives: Kerry Rea President of GovEvents

About Kerry Rea President of GovEvents

Twitter: @Kerry_Rea | LinkedIn: www.linkedin.com/in/kerryrea/ I am a business and marketing professional with an extensive background in company start-ups. I have 20+ years direct experience in the information technology, government, franchise, and construction industries. Having a passion for business, I love brainstorming, collaborating and strategizing on the best ways to achieve our clients' and partners' business objectives.

Easy as RPA

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Robotic Process Automation (RPA). It may sound like a premise to a movie where robots take over the world, but it's very real and it's helping organizations realize modernization goals. Despite the name, RPA has nothing to do with robots. It is about software that uses artificial intelligence (AI) to automate high-volume, repetitive tasks. This can include queries, calculations, and maintenance of records and transactions.

In government, RPA is already being implemented in a wide variety of applications.

  • Inspections - As agencies look to modernize the way they perform inspections of the water we drink, the roads we travel, and the buildings we travel to, they are using RPA to move off paper-dependent processes.
  • Claims review -- RPA is built into an intake tool used by the Centers for Medicare and Medicaid that ingests records, automating the process and identifying potential problems.
  • Procurement - RPA is being used to automate and streamline the close-out process of government contracts, freeing up staff to work on actual programs, rather than spending time documenting that work.
  • IT asset management - Managing IT assets is a combination of automated and manual tasks. The introduction of RPA greatly reduces the need for manual intervention when it comes to enforcing governance and process, freeing up staff to work on mission-focused projects rather than tracking the technology used on those projects.

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Acquisition and Procurement: Where the Rubber Meets the Road

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With another Government Fiscal Year ramping up, we're starting with a whole new year of budget and contract opportunities in the government market. As we've written here before, the acquisition and procurement process in government is evolving to adapt to the technologies and services being procured as well as changes in the workforce that supports it.

The federal government has been rolling out a number of changes to modernize the procurement process. The Government Services Administration (GSA) is taking steps to streamline their scheduled offerings from two dozen into one. The goal of this consolidation is to remove overlap between schedules and eliminate confusion around what schedule should be used. This shift is happening in three phases:

  • Phase 1 -- Issued a consolidated schedule solicitation with a simplified format, streamlined terms and conditions, and new categories and special item numbers (SINs) This phase is complete.
  • Phase 2 -- Mass modifications of existing contracts. Finishing in 2019.
  • Phase 3 - Final consolidation. Slated for July 2020.

In other efforts to be more efficient, procurement teams across government have been looking at implementing emerging technologies to automate manual processes, plus speed up and secure the overall acquisition lifecycle. For example, the use of blockchain is helping buyers "comparison shop" for pricing as well as closing out contracts.

Finally, acquisition groups are playing a big role in ensuring new technologies like Artificial Intelligence (AI) are consumable by the federal government. GSA is partnering with the Pentagon's Joint Artificial Intelligence Center to advance the efforts of the AI Center of Excellence, employing tactics that have worked in other agencies including the Department of Agriculture.

We've pulled together a number of events that are applicable to the procurement community as well as industry and government looking for ways to introduce new technologies and services into the government.

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Government Marketing University Names Finalists for 2019 GAINER Awards

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Government Marketing University(GMarkU) announced today the finalists for its 2019 GAINER Awards, the top honors for government marketing excellence across the U.S. Public Sector. Winners will be announced at GMarkU's annual GAIN Conference on November 12, 2019, at the Fairview Park Marriott, Falls Church, VA.

The GAINER Awards recognize excellence in government marketing within lead generation, social media, brand awareness, events, partner marketing and innovation. The event will also recognize a government marketing thought leader for the 2019 GAINER Lifetime Achievement Award.

Congratulations to the following stellar government marketers who are the 2019 GAINER Government Marketing Awards finalists.

  • Meredith Allen, Director, Public Sector Marketing, FireEye
  • Ariel Bradford, Marketing Manager, U.S. Public Sector and Marie Hill, Sr. Channel Marketing Manager, NetApp
  • Vanessa Bush, Marketing Manager, Public Sector, CrowdStrike
  • Ashley Cabrera, Marketing & Proposal Specialist, Preferred Systems
  • Connie Coleman, Sr. Field Marketing Manager, Federal, ServiceNow
  • Laura Curtis, Senior Marketing Campaign Leader, ViON
  • Shannon Edwards, Marketing and Communications, GovPlace
  • Leslie Griggs, Director of Marketing, Crystal Group
  • Jennifer Held, Marketing Manager, Civilian and Seabreeze Osburn, Marketing Manager, DoD, Amazon Web Services
  • Kelli Katona, Marketing Communications Specialist, Phillips Corporation
  • Tom Mahoney, Director, Demand and Marketing Operations, DLT Solutions
  • Allison Mason, Senior Director, Public Sector Marketing, Red Hat
  • Melissa McGovern, Global Lead, Industry Solutions - Public Sector, Google Cloud
  • Oliver Nutt, Head of Marketing & Communications, General Dynamics Information Technology
  • Shannon Prather, Marketing Cultivator, GISinc
  • Lisa Sion, Director, Public Sector Marketing, Cloudera
  • Andrew Scott, Social Media Manager, Micro Focus
  • Lisa Sherwin Wulf, Sr. Director of Marketing, Government & Education, SolarWinds
  • Brandon Shoup, Marketing Team Lead, Carahsoft
  • Josie Smoot, Director, Marketing Communications, IronBow
  • Milo Speranzo, Director, North American Marketing (Federal), Dell EMC
  • Laura Stzremenski, Marketing and Brand Manager, IntelliDyne

"We are thrilled to honor and celebrate these superstars in government marketing," said Lou Anne Brossman, CEO and Co-Founder of GMarkU. "The 2019 GAINER Award finalists have made significant strides in excelling at creating innovative government marketing campaigns and are at the forefront of advancing government marketing excellence. We congratulate our finalists and look forward to their continued contributions within our government marketing community."

"I was proud to be a 2018 GAINER Award recipient that showcased the talent and capabilities of our entire marketing team," said Maria Moore, Vice President, Marketing at DLT Solutions and 2018 GAINER Award winner. "I'm so proud of the work my DLT Marketing Team does every day, and to have it recognized by GMarkU and our peers highlights how effective our work is. I look forward to meeting the 2019 GAINER Award finalists and winners at GAIN 2019."

Finalists have implemented government marketing campaigns that have raised the bar within government marketing and will be recognized during the awards luncheon at the 2019 GAIN Conference on November 12, 2019, at the Fairview Park Marriott in Falls Church, VA. The event attracts over 200 government-marketing professionals, and attendees can expect deep-dive discussions on "The Customer Journey" with high-quality marketing training and content, government-marketing specific certifications, and the opportunity to network with peers, vendors and service providers.

If you're interested in attending GAIN 2019, visit: https://thegainconference.com.

To view event sponsors and inquire about available sponsorships, visit https://thegainconference.com or contact Lou Anne Brossman at lbrossman@gmarku.com or 703-408-4311.

Stay connected with Government Marketing University by following us on Twitter @GetMarkedU and LinkedIn at https://www.linkedin.com/company/government-marketing-university/. For more information, visit www.gmarku.com.

About Government Marketing University

Government Marketing University is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace -- marketers, thought leaders, government, media and sales -- are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place.

View the original article on businesswire.com: https://www.businesswire.com/news/home/20191015006043/en/

CDM – Concentrating on the How of Cybersecurity

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The Department of Homeland Security's Continuous Diagnostic Mitigation Program (CDM) was developed as a guideline process for agencies to fortify their ongoing cybersecurity plans and tactics. Agencies have worked through the stages of the program, first identifying what and who is on their network and then looking at what is happening on the network - really identifying the who, what, when, and where. Today, the focus is to put all that information to work in developing plans that address the "how" of secure networks including:

  • Reduce agency threat surface
  • Increase visibility into the federal cybersecurity posture
  • Improve federal cybersecurity response capabilities
  • Streamline Federal Information Security Modernization Act (FISMA) reporting

According to a recent survey, in the seven years since its inception, the CDM program has met its mission of making government IT systems more secure. But this success does not mean the work is done. Legislation has been introduced that will make CDM permanent and expand its reach to meet the ongoing cyber threats that face government agencies. Moving forward, the CDM will help agencies focus on taking what has traditionally been a piecemeal approach to cybersecurity and creating a more integrated approach that ties to the an overall cyber strategy.

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Small Event. Big Impact

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As we begin to slide into the last quarter of the year and start planning for 2020, the human inclination is to go bigger and better next year. But, we would challenge you to look at how going smaller can actually lead to a greater impact. Smaller events can deliver the same learning as a large event, however do it in a way that enables event organizers to get closer to attendees as well as a different way for attendees to interact with the content and with each other.

For context, we would define a small event as somewhere around 20-50 people. With this size, attendees have an opportunity to get to know one another and the presenters on a deeper level. This is helpful when you're looking to build better customer intimacy or when you are looking to gather feedback. A small group allows for more interaction and questions, so organizers can take advantage of the opportunity and build in plenty of time for Q&A. Attendees can get the lecture experience at any event, so set your event apart with increased access to and interaction with speakers and thought leaders.

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