Author Archives: Kerry Rea President of GovEvents

About Kerry Rea President of GovEvents

Twitter: @Kerry_Rea | LinkedIn: www.linkedin.com/in/kerryrea/ I am a business and marketing professional with an extensive background in company start-ups. I have 20+ years direct experience in the information technology, government, franchise, and construction industries. Having a passion for business, I love brainstorming, collaborating and strategizing on the best ways to achieve our clients' and partners' business objectives.

If You Build It They Will Come? Not Always. Converting Registrants to Attendees

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When we surveyed our GovEvents' organizer members in the fall, we asked an open-ended question, "What is your biggest challenge as an event organizer in the government space?" We received a wide variety of answers, but the response that came up most often was converting registrants to attendees.

This conversion challenge is not unique to the government market but may be exacerbated by the fact that so many events are free for government attendees. On average, free events see a conversion rate of 40% to 50% of registrants actually attending. Continue reading →

Trends and Tactics for the Government Customer Experience

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The recently released President's Management Agenda (PMA) is focused on the issue of declining trust in government. In the report, this lack of trust is tied to the poor customer service citizens receive from government. In the age of Amazon, Uber, and social media reliance, the level of service people expect from companies has dramatically changed. Citizens expect to be able to contact organizations on their terms (via mobile, online chat, email, phone) and that when they connect with someone, they will have all relevant data at their fingertips. While that has been a reality in the commercial sector, it's a fairly new concept for government.

In 2014 President Obama made citizen service a cross agency priority. Since that time agencies have made large strides in improving how they interact with the citizens they serve. In fact, according to the 2017 ACSI Federal Government Report, citizen satisfaction with government service is at its highest levels since 2006. But there is still much work to be done. Continue reading →

Opening Up Government Through Technology

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There's a huge buzz and movement about opening up government. There are three phrases that are used frequently in relation to openness in government but each mean something a bit different.[Tweet "The focus on openness is changing the way IT is designed, developed, and implemented. #GovEventsBlog"]

  1. Open Government - This is a core tenant of our democracy, the belief that citizens have the right to access the documents and proceedings of the government to allow for effective public oversight. While this has always been a practice of government (via the Freedom of Information Act), with the move to digital records the way people want to receive and the way the government can share information has changed dramatically.
  2. Open Data - This is data that can be freely used, re-used and redistributed by anyone. Much of the information the government holds should be open data, but giving people the access they require has been a stumbling block to open government.
  3. Open Source - This is the technical piece of the "open" puzzle. Open Source is software for which the code is made freely available and may be used and changed. Open Source solutions allow people to not only get at the data but also work with that data in new ways.

Continue reading →

Insider Threat Within Government

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Whether it's an Edward Snowden situation or "simply" just someone clicking on a rogue link, insider threat is a real issue for every organization. Insider threat is defined as a malicious threat to the security of an organization and its data that comes from people within the organization, such as employees, former employees, contractors or business associates. These people have some level of legitimate access to systems and information and therefore can open an organization up to attack or a breach. One statistic estimates there is one insider threat for every 6,000 to 8,000 employees within a government agency.[Tweet "Agencies need a combination of monitoring and detection technologies. #GovEventsBlog"]

To mitigate this threat, government agencies need a combination of monitoring and detection technologies, identity management tools, process and policy reviews, forensic capabilities, and user training.  It's a complex problem to "solve" but luckily there are a number of events and resources available to help make sense of all of the issues.

We've pulled together a list of several upcoming events to help in understanding and mitigating insider threats to any agency or organization.[Tweet "Upcoming events covering insider threats to any agency or organization. #GovEventsBlog"] Continue reading →

An Introvert’s Networking Guide

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Whether you are an introvert, an extrovert, or a mix of the two, starting a conversation with a complete stranger is uncomfortable. A small twinge of nerves when kicking off a new introduction is common. While some personalities power through these nerves, or barely notice them, others feel so debilitated they may avoid going to events all together.

Networking can be an important part of growing both professionally and personally. Just as you prepare for important meetings, you need to also prepare for the more casual networking events. Putting in some work ahead of time will help alleviate nerves. We've pulled together a few tips to help anyone get ready for networking opportunities.[Tweet "Just as you prepare for important meetings, you need to prepare for networking events. #GovEventsBlog"] Continue reading →