Author Archives: Kerry Rea President of GovEvents

About Kerry Rea President of GovEvents

Twitter: @Kerry_Rea | LinkedIn: www.linkedin.com/in/kerryrea/ I am a business and marketing professional with an extensive background in company start-ups. I have 20+ years direct experience in the information technology, government, franchise, and construction industries. Having a passion for business, I love brainstorming, collaborating and strategizing on the best ways to achieve our clients' and partners' business objectives.

It’s Not Over ‘Til It’s Over: What To Do After The Event

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Return on Investment (ROI). It's a huge priority in buying technology and services. We ask, "How will this solution help us do our jobs faster and more efficiently?" We look for calculations around long-term savings based on an initial outlay of cash. While we are methodical in our ROI calculations for technology development, we're less inclined to look at ROI when it comes to our own professional development. With training oftentimes a volatile line item in budgets, it is important to show the value of these events to employers who are paying for your attendance. Even if you are footing the bill yourself, it's good to know if the money was well spent.

We've written before about how exhibitors can get the most out of their tradeshow investment, but how do attendees ensure they get ROI? We've come up with a couple tips to use as you head into the wave of springtime events.[Tweet "Tips for getting the best ROI as an event attendee. #GovEventsBlog"] Continue reading →

Earning Your Letters: Certifications and a Government Career

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Diploma or certificate isometric icon 3d on a transparent background vector illustration

As all of our GovEvents readers know, education does not end with the last degree you receive. From on-the-job training to industry events, professionals are constantly learning new things. Learning and career progression are, of course, rewards in themselves, but a certification program is quantifiable and industry-recognized.

Like an educational degree, certifications are an official marker of knowledge study and mastery. While they may add to the alphabet soup that is a government career, having the right letters after your name can make a big difference in what jobs you can apply for and how much you'll get paid.[Tweet "Earning Your Letters: Certifications and a Government Career #GovEventsBlog"] Continue reading →

Battling Short Attention Spans

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A 2015 study conducted by Microsoft found that the average attention span is about eight seconds. This gives us about five more seconds to keep your attention.

Still with us? Keep reading to learn how to do the same with your attendees.

Getting people to your event is only the first step. Once they arrive, you have to battle for their attention. Work-related emails, text messages from home, social media check-ins, and even the quest for the next level in Candy Crush all threaten to steal the focus of attendees. We've pulled together a couple of ideas to put to work as you battle to make it past the eight second mark.[Tweet "Once they arrive at your event, you have to battle for their attention. #GovEventsBlog"] Continue reading →

Names Have Power. Be Sure to Pick the Right One

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The government market is not known for having catchy or memorable slogans. Job titles of executives routinely spread over two lines. Legislative actions are named as blandly as possible and then later nicknames are coined for easier pronunciation, quick recall or political branding. Look at how the Personal Responsibility in Food Consumption Act became the Cheeseburger Bill and how the Affordable Care Act became Obamacare.

It's not surprising then that events for the government audience tend to follow these same naming patterns. While music lovers have Lollapalooza and entertainment fans have Comic Con, Federal workers attend Government Software Forums and Data Analysis for the New Threat Landscape. While these are important and serious topics, we'd like to challenge government meeting planners to come up with more creative naming conventions to drive interest and excitement around these critical topics.[Tweet "Ideas for getting creative with government event names. #GovEventsBlog #GovernmentMeetings"] Continue reading →

Behind the Curtain: Hewlett Packard Enterprise Software Government Summit

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The seventh annual Hewlett Packard Enterprise Software Government Summit, or HPE Gov Summit for short, takes place on March 22 in Washington, DC. This annual event has evolved over the years as HPE's focus has expanded as a company. The event was originally designed as way for IT management involved in the data center to get hands-on experience with the latest technologies to help with data center operations. Through acquisitions and organic growth, HPE grew their customer base beyond the data center and began working with developers, testers, integrators, and business management. The conference has followed this evolution, staying true to its hands-on roots while expanding to include technologies supported by HPE. The event has expanded to also incorporate the business and policy side of this traditionally tech-heavy event.[Tweet "Behind the Curtain: HPE Software Government Summit. #GovEventsBlog #HPEGovSummit"]

Lewis Carr, Senior Director Industry Solutions, Hewlett Packard Enterprise, has been involved in planning this event for the last six years. He took some time to give us a sneak peek into what to expect this year. Continue reading →