Author Archives: Kerry Rea President of GovEvents

About Kerry Rea President of GovEvents

Twitter: @Kerry_Rea | LinkedIn: www.linkedin.com/in/kerryrea/ I am a business and marketing professional with an extensive background in company start-ups. I have 20+ years direct experience in the information technology, government, franchise, and construction industries. Having a passion for business, I love brainstorming, collaborating and strategizing on the best ways to achieve our clients' and partners' business objectives.

Behind the Lens – What Makes Great Event Video

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With the growth of hybrid events, webinars, and general re-purposing of event content online, video is becoming a critical part of the event plan.

While the lighting and camera angles are very important (more on that later), according to Emily Timmerman, Senior Solutions Consultant with Adobe Connect, the most critical decision that needs to be made is the quality and resolution of the video.[Tweet "Behind the Lens: Event video tips from Emily Timmerman with @AdobeConnect #GovEventsBlog"] You need to be knowledgeable about your online audience. What is their bandwidth? What level of resolution can they best view and can you best produce? If they cannot clearly view HD, there is no reason to spend money on getting high definition footage.  You also need to be aware of the bandwidth of the location you are shooting, make sure the connection can easily handle your video feed. Continue reading →

Next Gen Event Planning

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The expectations of attendees are changing the dynamics of events.  While there have been several reports claiming event planning as we know it is dead, we see it as more of an evolution. [Tweet "Event planning as we know it is dead... We see it as an evolution. #GovEventsBlog"]

To remain relevant and attract audiences, we need to listen to what they are telling us they need and want and then use the latest technologies and techniques to make that happen. Here's a quick list of new realities that should be shaping the way we plan events. Continue reading →

Tactics to Drive Webinar Registrations

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web_registerWith readily available and user-friendly technology, webinars are easy to produce. The hard part is getting people to register. Your topic may be interesting and your speaker may be engaging, but with most webinars being free to attend and requiring no commitment in terms of travel, it is hard to get people to commit to attending. [Tweet "Webinars are easy to produce. The hard part is getting people to register and attend. #GovEventsBlog"]They may see your email advertising the event pop up in their email box but there is no sense of urgency to register nor is there a driving force to attend since they (usually) do not need to commit money or a huge block of time. So how do you get people to register and then (more importantly) attend your webinars? We've looked around the web for advice and added some of our own in this quick tip list. [Tweet "Tips to drive registrations AND get people to attend your webinars. #GovEventsBlog"] Continue reading →

Creating an Ultimate Guide to Government

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Mark KGovEvents gathers and aggregates the vast number of events geared toward the government community to create a unique and comprehensive source of intelligence. Mark Kagan has taken on an even more daunting task - collecting and synthesizing mountains of data on selected federal agencies to create unique market intelligence guides. With his company, Panoptes Intelligence, Mark is developing comprehensive guides to the "who, what, when, where, how and how much" of government agencies for government contractors. We recently sat down with Mark to learn about the guides and how they are being used in the marketplace.

 

GE: What is an Ultimate Guide?

MK: An Ultimate Guide pulls together and synthesizes almost ALL publicly available data about an agency and how it does business, with particular focus on its IT and acquisition and procurement. [Tweet "The #UltimateGuide pulls together almost ALL publicly available data about an agency. #GovEventsBlog"] Continue reading →

Four Steps to Making Your Event Speak

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SpeakersDynamic, thoughtful, engaging speakers make for a great event. Beyond that single event, they contribute to your brand as one that can pull in great "talent"  - making your events worth attending time after time. So, how do you attract dynamic speakers and how do you cultivate all speakers so they give their best to your audience? Here's just a few ideas: [Tweet "4 ideas on attracting dynamic speakers and making your event speak to the audience. #GovEventsBlog"]

  • Focus in on one thing - encourage speakers to pick one clear topic and develop their presentation so that everything feeds back to that. Presentations should include three supporting sections that feed back to the "one thing." Those sections should include stories, real life scenarios that make the theory being discussed real. Don't over do the use of statistics but one or two really meaningful or surprising numbers or research findings per section will keep the audience engaged and further set the stage for the main point. Use TED talks as an example of how conference presentations should be crafted.

Continue reading →