Public Service Recognition (PSRW) – Celebration Toolkit

Each year the President and Congress designate the first full week of May as Public Service Recognition Week in honor of the men and women who serve America as federal, state, county and local government employees. We hope you will join GovEvents in celebrating our civilian and military public servants this year. Public Service Recognition Week highlights the accomplishments of the dedicated public servants who work tirelessly on behalf of all Americans and who rarely get the credit they deserve.

 

The Partnership for Public Service and the Public Employees Roundtable (PER) have developed a guide to help you observe Public Service Recognition Week, taking place May 7-13, 2017, in your communities. GovEvents would like to share that guide with our members and audience:

 

There are many ways to celebrate public servants in your community during Public Service Recognition Week (PSRW). Ideas range from sending letters to public employees to organizing a celebration showcasing the work of government agencies in your local area. To help you get started, we put together our top 10 celebration suggestions. For our full list of suggestions, please download the complete How to Celebrate PSRW Guide.

 

We hope this online toolkit will help you observe PSRW in a simple, fun, low-cost way while honoring public employees that work so diligently on our behalf every day. We've included resources to help facilitate your participation in PSRW whether you are from a government agency, Federal Executive Board (FEB), military base or school. In particular, these are ideas and tools to help you reach out to your community, educators and the media.

 

We invite individuals and organizations alike to participate in our PSRW White Board campaign. Start by downloading the White Board guide from the PSRW Resources in the right-hand column of this page. You can also find examples on our Facebook and Instagram pages.

Zeroing in on Meeting Security

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Are you covering all your bases?

At an employee-training event held inside a San Bernardino, California, government building on Dec. 2, 2015, employees were in the midst of the typical office-worker talk that swills around water coolers. Everything seemed to be moving along smoothly. It appeared to be a very good day, partly because the training would wrap up with the office holiday party. Spirits were cheery.

One employee left early but soon returned with his wife. The couple entered the building and opened fire, shooting more than 100 rounds of ammo, killing 14 of his co-workers and wounding another 22. The attackers fled and were later gunned down in a shoot-out with law enforcement on a public street.

On Sept. 11, 2001, 19 Al Qaeda terrorists hijacked four planes that departed from airports in the northeastern United States. The 9/11 attacks killed 2,996 people, injured more than 6,000, and caused at least $10 billion in property and infrastructure damage, and incurred $3 trillion in total costs.

Many meeting planners who worked after the 9/11 attacks have their own horror stories to tell. The country was reeling, and planners had to deal with their own losses, personal as well as professional. There were cancelled flights, high attrition, low conference turnouts, demands for registration refunds and a host of other challenges. Since that fateful day more than 15 years ago, the meeting-planning industry has bounced back, but it has also become complacent. Continue reading

Wellness in Meetings: Interest Outpaces Implementation

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Incorporating wellness practices into our dietary, professional and recreational routines sounds like a great idea. But when the time comes to follow through, it can be tough to swap Sunday morning waffles for a green smoothie, or trade a mindless tv show for a meditation session.

A similar disconnect exists in the meetings industry, according to a new Wellness in Meetings and Incentive Travel Study from the Incentive Research Foundation (IRF). The study measures the prevalence of wellness initiatives in incentive travel and meeting programs.

In November 2016, IRF collected completed surveys from 109 meeting planners and 34 hoteliers. Nearly 60 percent of surveyed planners had at least 15 years of industry experience.

Half of in-house planners called themselves personally enthusiastic about wellness and sustainability. These planners identified wellness as a critical focus for their company at approximately the same rate, and 43 percent said that their organizations have wellness programs.

However, that foundation has not translated to an emphasis on wellness and sustainability in meetings, in design, policy or budgets. The survey found that only 17 percent of companies connect their wellness programs to their meeting strategies. Even fewer organizations budget for sustainable meetings, place a strong emphasis on well meetings or maintain wellness meeting guidelines.

Planners can't place the blame entirely on companies or clients, however. Only one-third of meeting planners have booked a health and wellness speaker for an event, or selected a wellness destination for a meeting, in the past 24 months.

"Each year, companies in the United States invest billions of dollars to both help their employees get healthier and additional billions to help them meet face to face," said IRF President Melissa Van Dyke. "The research featured in The IRF Wellness in Meetings and Incentive Travel Study leads us to question how integrated these efforts within organizations are--and what the meetings and incentives industry could do to create better synergies."

Clearly, sustainable, wellness-based meeting practices have room to grow. But even if the industry isn't ready to adopt composting and acupuncture, there is interest in creating healthier, greener meetings.

According to the IRF Survey:

-The majority of meetings planners agreed wellness is a critical focus for either their company (87%) or their client's company (74%).
-40% of planners characterized meetings as "mostly healthy," while 19% responded "very healthy."
-The top standard preferred food & beverage wellness inclusions for meetings and events were healthy snacks (83%), water and reduced calorie drinks (82%), and fish, chicken and lean meats (80%).
-Smoke-free facilities (90%) and free access to fitness facilities (80%) were the top-ranked standard or preferred meeting design elements supporting wellness.
-Offering water and reduced calorie drinks as the default (77%) had the lowest expected impact on F&B budgets.
-Emerging wellness practices include "mindfulness breaks or resources" and "guides to nearby health facilities."

Now it's up to corporate executives, meeting planners and hoteliers to work together to turn interest into implementation. View or download the full IRF study online.

 

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Alexa, Can You Tell Me About GSA’s Virtual Assistant Pilot?

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:
three dimensional mobile phone isolated on white with clipping path
In the future, citizens seeking government services might not flock to websites. Instead, they might ask their Amazon Alexa, Apple's Siri or a text-based chatbot for help.
At least, that's the plan, per a new pilot program at the General Services Administration.
This week, GSA launched a pilot that would walk federal agencies through the process of setting up virtual assistants, powered by machine-learning and artificial intelligence technology, which can eventually be deployed to citizens.
The goal isn't just to produce more "intelligent personal assistants," or IPAs, GSA's Emerging Citizen Technology Office lead Justin Herman told Nextgov. It's also to build out a structure internally, complete with toolkits and guides, so agencies can decide for themselves whether this technology is worthwhile, he explained.
"The easiest part of this is actually building them," Herman added.

They're also learning how federal data can be presented so it's accessible to those virtual assistants, he added.
GSA plans to run the pilot over the next month and to be able to give agencies the policy, accessibility, security and privacy guidance they need to build a virtual assistant. Eventually, GSA could hand those findings to tech companies so they could better support agencies building IPAs on their platforms.
The pilot's first phase covers making read-only public data available to citizens agencies are considering future phases that are increasingly complex, Herman explained.
GSA's Emerging Citizen Technology Office is also working on similar programs related to virtual reality and augmented reality, Herman said.

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The Human Factors Leading to Higher Event Effectiveness

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Empty hotel conference meeting or event room provides space for business meetings conferences speakers or events. Tables and chairs set up to view projection screen.

We all want to be actively engaged with experiences that mean something to us personally or professionally. These are the events in our lives that lead to great stories people want to hear and that make memories we cherish long after the occasion ends. Our professional events should have the same impact. Events and exhibiting are people businesses. Anything that emphasizes and appeals to each individual's humanity produces authentic engagement and deeper meaning for all involved.

GES MarketWorks asked corporate marketing leaders, brand managers and event marketers about their event objectives. Revenue, Enhanced Customer Interactions and Brand Awareness topped the charts,essentially tied with about 70% of responses. Corporate responders reveal logic that should penetrate all event strategies and planning. Several factors lead to higher event profitability and success, engagement (enhanced customer interaction), brand awareness and personalization.

Engagement

Whether you are an exhibitor or a corporate host of a company event, engagement is a major objective. Unlike other objectives, engagement provides the emotional tie that binds people. It acts as the pathway to accomplish and magnify other objective results.

Customer engagement certainly stands at the top of priorities for chief marketing officers globally. In IBM's 2016 CMO Perspective report , 66% of CMOs held "developing deeper, richer customer experiences as their top marketing priority."

Awareness

With emotional engagement, brand awareness is easier to accomplish. People believe because they are emotionally invested. Engagement and brand awareness lead to revenue because they generate an emotional bond with the brand. As Ben Franklin said, "Tell me and I forget. Teach me and I remember. Involve me and I learn."

Events create advocacy because deep engagement builds brand loyalty and because engagement happens best in face-to-face events. When we asked responders about event characteristics that drive sales, Enhanced Customer Interaction led the way with 19% of responses, followed by Brand Awareness and Personalization, both with 15%.

Personalization

Brand awareness happens through personalization of content and interactions. Customers take it personally when you demonstrate authentic interest in their issues and interests. They feel appreciated and understood. That's deep engagement.

Deeply engaged customers demonstrate more brand loyalty, less price sensitivity, shorter resell cycles, and a greater likelihood of recommending the brand to their friends and colleagues. Those are the motivators behind Gallup's observation that deeply engaged customers provide an almost 25% "premium in terms of share of wallet, profitability, revenue and relationship growth over the average customer."

These survey respondents carry weight because 60% said they earn at least a 3-to-1 Return on Investment through their events. More than a quarter of respondents (27%) earned ROI of 5-to-1 or greater. They know, at least intuitively, what Joshua Foer, a freelance journalist and champion memory competitor said, "We remember when we pay attention. We remember when we are deeply engaged." Learn more about Event ROI

What are you changing in your events to deeply engage customers based on more personal, relevant interaction? Is event consistency driving more attendees to participate less frequently? This infographic will help guide your questions.

To read full peer insights from marketing executives, download our free Driving Event ROI guide.

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