How Identity Management Can Drive Improved Citizen Experience

Citizen Experience is a focus of government agencies from federal to state and local. Governments are working to give citizens the same service experience they get as consumers in the commercial market. A huge piece of this is understanding who the citizen is and creating a "journey" tailored to their needs. This starts with the rather technical and security-minded practice of identity management.

Traditionally, identity management has been viewed as a way to enable access to systems for a workforce. It is the practice that assures that the proper people have access to the technology and systems they need. If we look at it in the context of citizen service, identity management is more than giving people access to their accounts. It is about giving people and systems that serve citizens insight to how they can better serve each citizen. In fact, a well-thought out identity management strategy can proactively offer applicable programs related to public health and social services.

Identity management is playing a role as part of robotic process automation (RPA) solutions designed to speed up benefits to citizens. In an effort to improve the turnaround time for loan distribution during national crises, RPA can enable a compilation of an applicant's record from multiple systems, channels, and service providers for collection and entry into systems for underwriters to analyze. Identity management is key to achieving 10 to 100 times faster processing, ensuring that the person applying for the aid is who they say they are.

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Databases – Evolving at the Speed of Technology

The way we look at and use databases has changed dramatically over the past several years. Starting with data center consolidation mandates and the push to Cloud First and later Cloud Smart, agencies across government have been reinventing how they use and access databases.

DevOps is making an impact on how databases are planned and managed. The continuous updates and faster releases are being applied to database management to make government more agile. It also acts to make government systems more secure. The DevOps process that introduces more automation and continuous improvement means that human-related data errors can be mitigated earlier in deployment processes. Combined with encryption, this approach of granting access to sensitive data to those with the correct permissions can also mask the data in copies of databases used for development and testing.

The potential "downside" of DevOps throughout government is the fact that application developers are being asked to double as database administrators to maintain fluidity in the process and support an agency's rapid release cycle. But, if we recognize this concept of the "accidental database administrator," we can get them the tools to succeed. Software as a Service-based application performance management (APM) is one tool that developers can use to continuously identify performance and availability issues leading to proactive reporting of matters that may be "beyond their pay grade."

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When Work Habits Change Media Habits Change

Recently, Market Connections released their 2020 Federal Media and Marketing Study results, providing a look at how the pandemic has shaped the way the federal buyer consumes media. Findings from 2020 can support marketers in short term planning and serve as a basis for longer term thinking about what their marketing strategy should look like.

The biggest long-term change is the location of where people work. Prior to March 2020, only 5% of federal workers were teleworking full time. This number moved as high as 59%, and while it will drop in the future, 27% report they expect to telework full time in the future. Another 46% expect that partial telework will be a regular routine moving forward.

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Blockchain’s Role in Managing COVID

Blockchain technology is a new way of passing information from point A to point B. The data passes through a "block" that gets validated by a network of unrelated computers, and democratizes the transfer of data. This creates a transparency for the path of the data and makes that path irreversible. It also allows for computational logic to be attached to data, enabling automation around actions associated with it.

 

Organizations across government have been experimenting with ways blockchain technology could make transactions more efficient, secure, and transparent. With the COVID-19 pandemic the ability to easily, securely, and transparently share data has never been more important. In the many areas of our lives affected by the pandemic, blockchain is proving to be a tool for meeting the quickly evolving demands of public health, financial markets, and even democracy itself.

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Finding Business Continuity in the Cloud

More than finding cost efficiencies with cloud, government has realized its adoption is critical to business continuity. With mandatory telework as a result of COVID-19, organizations that have been proactive in their move to cloud found themselves able to quickly adapt and continue business as usual in very unusual times. Organizations that did not prioritize cloud found themselves scrambling to give employees access to the technology they needed to do their work.

Luckily, policies including the Cloud Smart mandate helped put more people in the first category than the second. A study completed in March (before pandemic telework began) found that 71% of federal respondents agreed that Cloud Smart was driving cloud adoption. In addition to Cloud Smart, the FedRAMP program also helped drive cloud adoption leading up to and during the pandemic. In 2020 alone FedRAMP added 200 authorized products and are on track to authorize over 60 cloud service offerings. The program has also achieved over 1,850 reuses of cloud products.

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