Avoid 3 Awkward Webcasting Moments

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Originally posted on EXPO by Marie Griffin.

Online video is a cost-effective and engaging tool, but speakers and presenters must be properly prepared.

There are many reasons event managers use live webcasting--to enable more people to experience speakers or educational sessions as they are happening; to convey breaking news or deliver important information in real time; to provide interactivity during a training session or demonstration, and more.

Eric Vidal is director of product marketing at InterCall, which acquired the Unisfair virtual event and webcasting platform in 2011.

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Turn Your Event Attendees into Marketing Minions

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Originally posted on Social Tables by Shira Gorsky

In the not-so-distant past, marketers had to rely on traditional media and reporters in order to get their news out... now everyone can market their event or conference via social media and even transform their attendees into undercover marketers. The difficult part is how to motivate these guests to use their social networks to expand the reach of your event.

 

Here are some tips and tricks:

  • Facilitate Sharing - Create awesome photo opportunities through photo booths, décor, and especially fun presentations of food that are among the most shared photos in the social media world.

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Telework Week Totals More Than 160,000 Participants

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Originally posted on FCW by Frank Konkel

More than 163,000 people - the vast majority of them federal employees - teleworked at least one day during Mobile Work Exchange's fourth annual Telework Work, easily surpassing last year's then-record participation of 136,000.

For the second straight year, Telework Week, held March 3-7, received an influx of federal teleworkers following a late winter storm, but its continued popularity signals the growing influence of the mobile employee in the federal workplace, according to Mobile Work Exchange Cindy Auten.

As evidence, she referenced Telework Week's first official year, which drew 39,000 pledges, and it's unofficial, more humble beginnings that saw just a few thousand teleworkers in government.

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On the Right Track? Tracking your Event Campaigns

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Of course all smart event organizers track key metrics like registrants, attendance, budget, and profit but many times those metrics are never tied back to the individual marketing campaigns. While it may be easy to smile and say the overall goals were met - we were a success, it is important to take another look at how they were met. As much as possible each piece of public outreach should be able to be measured.

Emails -- Which emails got the most opens? Was there something different in those subject lines? What was the offer within the email? Was there a certain time of day or week that performed better? Find the common ties between the high opens as well as the commonalities among the low opens. For future events, do more of what worked and less of what did not.

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Think Outside the Box-Use Video to Promote Your Events

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Just about everyone has participated in a conference call. Some of us even daily! Here's a truly funny example of a 'Real Life' conference call.

Did you catch the event promotion at the end? This video has received nearly 6.7 million views since it was posted at the end of January. How many of those viewers do you think were engaged enough to find out more about the event? Imagine what a video could do for your event promotions.

Already have a video for your Government or Military focused event? Upload it directly to your event post on GovEvents.com.