FedRAMP’s Role in a Post-COVID World

The Federal Risk and Automation Management Program, more widely known as FedRAMP, was put in place in 2011 to create a standardized approach to evaluating the security controls of cloud solutions for government use. For nearly a decade, FedRAMP has continually evolved to keep up with the growing availability of and demand for cloud solutions. In fact, the number of authorizations granted between 2016 and 2018 increased roughly 33% year over year.

With this in mind, the latest modernization of FedRAMP may be coming via the FedRAMP Authorization Act of 2019, which would expedite the approval process. Of particular interest is language in the bill that introduces the "presumption of adequacy." This means that once a cloud vendor is authorized through the FedRAMP process with one agency, it is cleared to work with other agencies under that initial authorization. The legislation also formalizes roles and responsibilities, designating the Office of Management and Budget as responsible for FedRAMP policy and making the General Services Administration in charge of day-to-day implementation. Finally, the bill stipulates metrics to track the implementation of the program.

Further influencing the demands on FedRAMP is the quick surge of support for flexible cloud solutions to enable telework environments amid the COVID-19 response. These developments may have a significant impact moving forward. While private industry is stepping up and offering technology for free to help secure public health and safety, the federal government must still look to FedRAMP guidance in utilizing cloud solutions. Today, more than ever, a quick and efficient approval process is essential.

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Virtual Events Time to Shine – Are They Here to Stay?

We've written quite a bit about virtual events and webinars. With our new COVID reality, we thought it was an important topic to revisit.

While virtual and online events may be the only option in the short term, event organizers can benefit from a virtual mindset when they approach all events going forward. Integrating a plan to host your event virtually if circumstances demand it should be a mandatory part of the overall planning process. Organizers should have the technology in place so they can easily "turn it on" when needed. Even if the event does go off as planned, live and in-person, consider adding online aspects to increase engagement. The option to create streaming video should become an essential event utility like electricity or WiFi.

While social distancing may have accelerated the acceptance of online events, webinars, in particular, are not a new concept in the federal market. Market Connections' Federal Media & Marketing Study (FMMS) found that three-quarters of federal workers reported watching live webinars during the workday and at least one in five were watching recorded webinars on their own time (weeknights and weekends). Webinars tend to be mainly one-way communication - with a speaker presenting and time for questions at the end. Frequently, the Q&A is not done "live," rather questions are gathered via messaging, vetted, and asked by the host. However, as our collective comfort with platforms like Zoom, WebEx, and Skype grow, future webinars could become more interactive, allowing for video participation and interaction between speakers and participants.

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Renewing the Focus on Citizen Experience

Citizen Experience (CX) has been an important focus for many government agencies, as well as a key tenant of the President's Management Agenda. Now with considerably more people depending on government support for everything from general public health information to loans to keep small businesses running to unemployment benefits, CX is more important than ever.

While government still scores poorly on customer satisfaction surveys when compared with commercial organizations, there have been a number of bright success stories in the federal market. Looking at what has worked, there are several themes that every agency should keep in mind when designing customer experience improvements.

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GovEvents’ Stephanie Gravel Talks Event Marketing Trends During the COVID-19 Pandemic

On April 8, GovEvents' Director of Client Relations, Stephanie Gravel, was invited to speak on Government Marketing University's (GMarkU) daily IDEATION virtual call.

Stephanie discussed the current government events climate and the latest event marketing trends during the COVID-19 pandemic, including:

  • Data on cancellations, rescheduled events and the transition to virtual and online
  • Competing in the growing virtual events market
  • Best practices for rescheduling events and digital event promotion
  • And more!

Couldn't make the meeting? No problem! You can listen to the recording and follow along with these slides.

You can also sign up to join the daily IDEATION calls for insightful discussion, innovative ideas, and practical strategies to support your government marketing efforts during the COVID-19 pandemic and beyond

My Event Is Your Event

Blank Name TagPersonalization is a hot trend in events, but what does it really mean? Personalization focuses on tailoring the event experience for each attendee. This can seem daunting when planning events with thousands of people. But even with the biggest events, breaking it down to one-on-one communication can help make it more manageable. From including first names on email correspondence to monogrammed bags at check-in, carefully curated refreshments, targeted sessions recommendations, and post-event engagement, personalization options abound.

To do any of this, you need one critical element--data.

Gather information on your attendees. What is their preferred name (Jennifer vs Jenny)? What is their job title, buying authority, departments they oversee? Do they have dietary restrictions or preferences? However, be careful not to over ask or overwhelm attendees with questions. The registration form should not ask every piece of information you are looking for. Get the basics, then follow-up with a pre-event questionnaire for more in-depth questions.

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