No, we're not putting ourselves out of business by suggesting we do away with meetings and events. Rather, this post aims to look at how we close out events and how we can keep people engaged to the very end.[Tweet "A look at how to keep people engaged to the very end. #GovEventsBlog"]
We've all seen it and done it - sneaking out toward the end of an event to miss the traffic or get in some email time. Many events have relied on incentivizing attendees by saving their best speaker for the closing keynote or doing prize drawings. While this can work, it can backfire and give a great speaker a less than full room and a less than engaged audience, or it can make prize drawings feel more like roll-call in Ferris Beuller. How can meeting planners avoid short changing end-of-day speakers and ensure attendees want to stay and get the full benefit of the event? Continue reading