With tight budgets, a lot of thought needs to go into deciding what events to attend, exhibit, or sponsor to make the most of time and funds. But where do you start? There are events that bill themselves as "must attend," those where you know all your competitors will be, ones you truly enjoy, and there are untested events that have dynamic speakers. How do you decide where to spend your time and money?
As this article states, first consider your goal for attending. What do you want to get out of event attendance? What can these events provide you that you cannot get anywhere else? This could be one or a combination of the following: Continue reading