In some of our more recent posts we have provided ideas for changing up regular events. From unconventional venues to slowing down event pace, to changing the content delivered--we've found a lot of inspiration for how to make changes. One more change you can make is attracting new attendees. A new group of people will bring different perspectives and will view your content (be it old or new) with fresh eyes. So how do you find these new people? This article in BizBash provided some great ideas that got us thinking. We wanted to expand on some of the ideas that are most applicable to government events. Continue reading →