As we emerge from government fiscal year-end and start planning for calendar year 2015, it is a good time to look at how to budget for (or use budget already allocated to) face-to-face events. Whether you are planning events or looking to attend, the ROI of these events is critical.
Amidst reports of travel budgets being cut and general tightening of overhead budgets, there is a lot of optimism for real-time events. Earlier this year, EXHIBITOR Magazine surveyed professionals in the event industry (across all sectors, not just government). Overall, the survey found that 77% said trade show budgets had increased or stayed the same over the past year. Continue reading