Tag Archives: content marketing

In Webinars We Trust

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We've written a lot about webinars, using our anecdotal research based on what we hear in the market and what we see posted on the GovEvents' site. This year's Market Connections Federal Media and Marketing Survey provided some hard numbers that back up the growth in webinars we've been seeing.

Market Connections has been surveying federal employees for seven years to get a pulse on where and how they get news and information to influence buying decisions. This year's survey of 3,400 had some great news about the rebound of the federal events market as well as some interesting insight into online events. Continue reading →

Why Virtual Events Will See Real Growth

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We are hearing that budgets and travel restrictions for government are starting to loosen up a bit and event planners are more optimistic about growing their in-person attendance. But this growth in physical events does not necessarily signal a downturn in virtual events. We believe that online events such as webinars, virtual tradeshows, and streamed hybrid events are here to stay and here's why. [Tweet "Online events -- webinars, virtual tradeshows, hybrid events are here to stay. #GovEventsBlog"] Continue reading →

Federal Travel Restrictions: Adapting to the New Normal

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Three years since the travel restrictions went into effect, federal workers are settling into a new normal around how they meet professional development, training, and networking goals. A recent study by Market Connections looked at the types of content most in demand by government IT buyers and decision makers as well as what is being produced by the vendor community and found some interesting gaps between the two.

What immediately caught our eye was the response to the question, "With the recent budget and travel restrictions in place and the cancelation of events, what are you or others doing to get the information and/or training you previously acquired from events (i.e., trade shows, conferences, seminars)?"  The top two responses from the government officials surveyed were: Continue reading →