Tag Archives: Customer Experience

Focus on Citizen Experience Results in Improved Customer Satisfaction

Posted on by

The American Customer Satisfaction Index (ACSI) Federal Government Study 2024 found that consumers' satisfaction with government services is at a seven-year high. In fact, the government experienced its largest gain in citizen satisfaction over a four-year period--a net 9.9 percent--since the ACSI began conducting these studies.

This rise in satisfaction is a result of a long-term, cross-administration focus on improving customer service to citizens. The bipartisan 21st Century Integrated Digital Experience Act was passed during the first Trump administration and enforced during the Biden administration. This law required agencies to modernize websites, digitize services and forms, accelerate the use of e-signatures, and adopt shared standards and services. Both administrations made customer experience core goals of their respective President's Management Agenda. The Biden administration issued a customer experience executive order that provided additional guidance and mandates for improving the quality of services the federal government delivers. Continue reading →

Grading the FAFSA Roll-Out

Posted on by

The Department of Education underwent a complete overhaul of its Free Application for Federal Student Aid (FAFSA) online system to improve the user experience. The existing form consisted of 108 questions, and the Department saw that many applicants were abandoning the process out of frustration and confusion.

The FAFSA Simplification Act was passed in 2020. The act helped fund the work needed to simplify the form and update how aid was calculated. The system rolled out in December 2023, more than a year later than expected and at the height of college application season. While the new system did reduce the number of questions to a maximum of 36 and the intake of 3.1 million forms in the first month alone, the rollout has been marred by some glaring issues that have made the customer experience worse, not better, for many, already stressed college-bound students. Continue reading →

How CX Is Driving Government Modernization

Posted on by

Improving the "customer" experience (CX) for citizens interacting with the government has been a focus for several administrations. The reason is that better experience equals improved trust in government. It's critical that our systems live up to the promise of government for the people.

Defining the Pieces of CX

A critical part of getting experience right is understanding the different pieces that make up a customer experience. Words like "experience" and "service" are often used interchangeably when talking about CX efforts, but it is important to understand some key differentiators. Continue reading →

Connecting to Data and People for Improved Citizen Service

Posted on by

The Executive Order, Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government (CX EO) put a governmentwide priority on accelerating modernization efforts that impact how the government serves its citizens. A key focus of the CX EO was reducing the "time tax" by simplifying processes for applying for federal aid - particularly in areas where there was already high stress like disaster assistance, financial shock, or adding children to a family. The programs that have emerged as early solutions have focused on two key areas - understanding the journey and experience of the customer and enabling better data sharing across organizations.

Meeting Customers Where They Are

Citizens expect mobile access with personalized service when interacting with nearly any commercial entity. That expectation extends to the government and agencies working to deliver service via apps and streamlined digital portals. Continue reading →

Rebuilding Trust in Government Through Service

Posted on by

A survey released in April 2021 showed only 24 percent of the American public had trust in the Federal Government. This was up from 21 percent in 2020 but still near a historic low. Knowing this reality, the Biden Administration made improving customer service a cornerstone of the President's Management Agenda (PMA) Vision with a goal of "delivering excellent, equitable, and secure Federal services and customer experience." This was followed by the Executive Order, Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government, directing government leaders to account for the experiences of the public in seeking government services.

This Executive Order includes 36 customer experience (CX) improvement commitments across 17 Federal agencies, all of which aim to improve people's lives and the delivery of Government services. Services supporting the following focus areas were called out for immediate attention and improvement: Continue reading →