In this age of and focus on social media it may seem counterintuitive to say "you need to turn likes into email." But that was precisely the message during a panel at Potomac Tech Wire's Social Media Outlook. When you stop and think about it, it actually makes a lot of sense.
Facebook is a great medium for distributing information and connecting with your customers and community. But, Facebook is a third party app. They control the data as it relates to your "friends." They are the owners of the demographics and details on your Facebook community. You can of course get this intelligence, for a fee. With all of your careful curation of news and interactions, shouldn't you own some of the data about your audience? Of course you should.
