At a recent gathering of FOSE speakers and Federal IT bloggers, there was a lot of discussion around the tightening of budgets and the impact that has on event attendance. A suggestion was made to stop calling your events "events" or "conferences" or "seminars" and call it a "meet-up." More than just changing the name, the idea of a meet-up is a smaller, more intimate, more tightly scheduled gathering. Govies reported they are better able to get approval to attend these smaller events because of the lighter time and financial commitment.
For marketers and event planners this means really looking at your event schedule. Can you break up your big once a year event into smaller, more focused, and more frequent events? You can still get the economies of scale in bulk ordering and material creation (likely each event will need the same "stuff") and potentially you can save on venue and catering costs by moving to smaller locations (check out some of our suggestions for DC area lunch venues).
