Tag Archives: event marketing

GovEvents’ Stephanie Gravel Talks Event Marketing Trends During the COVID-19 Pandemic

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On April 8, GovEvents' Director of Client Relations, Stephanie Gravel, was invited to speak on Government Marketing University's (GMarkU) daily IDEATION virtual call.

Stephanie discussed the current government events climate and the latest event marketing trends during the COVID-19 pandemic, including:

  • Data on cancellations, rescheduled events and the transition to virtual and online
  • Competing in the growing virtual events market
  • Best practices for rescheduling events and digital event promotion
  • And more!

Couldn't make the meeting? No problem! You can listen to the recording and follow along with these slides.

You can also sign up to join the daily IDEATION calls for insightful discussion, innovative ideas, and practical strategies to support your government marketing efforts during the COVID-19 pandemic and beyond

In tough times, contractors turn to creative marketing campaigns

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on WashingtonPost.com

In the best of times, selling to the government is not an easy task. In the worst of times, it's even harder.

As federal budgets shrink and competition intensifies, contractors are battling it out not only for dollars, but also for the attention of their government customers.

That's sparked a slew of creative marketing campaigns over the past couple of years, featuring virtual conferences, 3-D animation, apps, e-books and the increased use of social media. These are not necessarily groundbreaking ideas in the Internet age, but for the world of government contracting, they mark a shift from the old way of doing business.

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Event budgets rise by 6%

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Originally posted on www.citmagazine.com by Alison Ledger
The Q1 2014 IPA Bellwether Report has revealed the largest rise in marketing budgets for 14 years, with event budgets rising by 6.2%.

Marketing budgets have grown for the sixth successive quarter and have risen in Q1 to the greatest degree in seven years, according to the Q1 2014 IPA Bellwether Report, published today (17 April).

All areas of marketing saw growth, with main media advertising being the primary beneficiary of the uplift, recording a series record net balance of +11.7%.

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Checklist: 10 Vital Things to Have on Your Event Web Site

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Originally posted on BizBash by Jenny Berg

A well-planned Web site can be a highly effective tool in engaging an event's audience, boosting ticket sales, or relaying information to those who weren't able to attend. We asked Web design and event planning pros to share tips on Web site essentials. Here are 10 things to include on your event Web site.

1. A clear description of the event's purpose 
It sounds basic, but don't forget to offer a quick event overview. "Event Web sites often lack a simple and clear description of what the event is about and who would get the most value from attending," says Eric Downs of Grain & Mortar, a strategy, branding, and design company.

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