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Originally posted on www.bizbash.com

The 28th Leukemia & Lymphoma Society Ball on Saturday saw an increase in its sponsor support this year. Going into the event, sponsorships had brought in $200,000 more than in past years. Executive director Beth Gorman credits the change to the organization's dedication to creating sponsorships that fit the needs of the sponsor, rather than the other way around.

"It's really about listening to our sponsors to see what they are looking for and what's important to them, then offering them options of what we can do that's creative and different," Gorman said. Continue reading →