Most events provide some type of feedback mechanism whether it is hard copy surveys left on chairs, post event email surveys, or open ended questions on social media. A post entitled "Do not poke the conference feedback bear if you are not willing to act" made us laugh and then got us thinking. How should we gather feedback to ensure we're able to act on it?

One key to getting effective, actionable feedback is the timing. How do you get people's fresh, raw opinions? Low tech paper surveys may be the quickest way to get an immediate response, but they are not terribly effective. Most people pick them up at the beginning of the session and have either stashed them away or taken notes on them by the end. How else can we gauge response right after an event or session while it is fresh in attendee minds? Continue reading →