Tag Archives: government-events

FOSE 2014: Day One

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May 13, 2014 - FOSE kicked off yesterday in Washington, D.C., offering more than 60 educational sessions covering 8 hot-button tracks: Cybersecurity, Cloud & Virtualization, Big Data & Business Intelligence, Mobile Government, Records & Information Management, Acquisition & Procurement, Cybercrime and Cyberterrorism and Project Management.

The morning opened with a keynote address from former National Security Advisor, Tom Donilon, who drew a large crowd as he explored an insider's perspective on America's foreign, defense & cyber policy. Donilon addressed multiple topics including: what a daily presidential briefing entails, how special forces played an integral role in the hunt for Osama Bin Laden, and the economic opportunities on the horizon relating to U.S.-China relations. Beth Cobert, Deputy Director, Office of Management and Budget, continued the trend and provided a packed room with insights from the Office of Management and Budget.

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FedBizBeat’s Q&A with GovEvents President Kerry Rea

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Originally posted on FedBizBeat by Joyce Bosc

Kerry Rea, president of GovEvents, has many years of experience working in the government marketplace. She took the time to talk with FedBizBeat about government events and the trends for 2014, as well as, how to promote your event using social media.

1. Can you tell us a little about GovEvents? GovEvents is the online resource for all government- and military-related events worldwide. Government and military personnel can find events to attend, government contractors and primes can find events that they'd like to exhibit at/sponsor, and the government event organizer community has a place to post all of their government-related events for free! We have over 34,000 GovEvents members (adding over a 1,000 new members a month!), and the GovEvents community adds about 400 new events to the site each month.

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Meet the “Meet-up”

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At a recent gathering of FOSE speakers and Federal IT bloggers, there was a lot of discussion around the tightening of budgets and the impact that has on event attendance. A suggestion was made to stop calling your events "events" or "conferences" or "seminars" and call it a "meet-up." More than just changing the name, the idea of a meet-up is a smaller, more intimate, more tightly scheduled  gathering. Govies reported they are better able to get approval to attend these smaller events because of the lighter time and financial commitment.

For marketers and event planners this means really looking at your event schedule. Can you break up your big once a year event into smaller, more focused, and more frequent events? You can still get the economies of scale in bulk ordering and material creation (likely each event will need the same "stuff") and potentially you can save on venue and catering costs by moving to smaller locations (check out some of our suggestions for DC area lunch venues).

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Using Google+ to Brand an Event

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Originally posted on Expo by Marie Griffin

Grace Hulse is a social media and digital marketing consultant in the Washington, D.C., area. Tomorrow, she will be on a panel, Social Media Metrics That Matter, at Expo's Social Media Summit at the National Press Club in Washington, D.C. In this interview, she drills down specifically into a program she produced using Google+ while she was social media manager for the Water Environment Federation.

Expo: For what program did you use Google+?

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Turn Your Event Attendees into Marketing Minions

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Originally posted on Social Tables by Shira Gorsky

In the not-so-distant past, marketers had to rely on traditional media and reporters in order to get their news out... now everyone can market their event or conference via social media and even transform their attendees into undercover marketers. The difficult part is how to motivate these guests to use their social networks to expand the reach of your event.

 

Here are some tips and tricks:

  • Facilitate Sharing - Create awesome photo opportunities through photo booths, décor, and especially fun presentations of food that are among the most shared photos in the social media world.

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