Location, location, location. It's a mantra for real estate, but it also has a place in the event planning world. While people attend events for the content, the location also holds sway in decision-making process.
Sometimes it's a matter of commute/travel time to get to the location. Other times it's proximity to public transport or ease of parking. Maybe it's simply that a venue is new and people welcome any excuse to check it out.
For event planners, changing locations can provide a fresh perspective on the event content and how it runs. This is especially valuable for long-running events with a built-in audience. Holding the event in a different location forces organizers to rethink how breakouts are organized and what other activities could be woven into the traditional agenda.
We did some digging and found several venues in the DC region that are worth looking at for events in 2020. Continue reading