Next Gen Event Planning

The expectations of attendees are changing the dynamics of events.  While there have been several reports claiming event planning as we know it is dead, we see it as more of an evolution. [Tweet "Event planning as we know it is dead... We see it as an evolution. #GovEventsBlog"]

To remain relevant and attract audiences, we need to listen to what they are telling us they need and want and then use the latest technologies and techniques to make that happen. Here's a quick list of new realities that should be shaping the way we plan events. Continue reading

What A Hybrid Event Can Do For Your Next Government Conference

A few years ago, online events seemed to be the solution for government agencies wanting to cut back on the expenses and travel often associated with in-person conferences. As time has passed, many have realized there are other benefits to blending online opportunities with in-person events.

Here's a look at the top benefits from iCohere:

Pre-Event Exposure and Long-term Engagement

An online platform offers the benefit of connecting with the audience well in advance of the conference. When using a platform that offers online communities, libraries, chat rooms, and discussion forums, meeting planners can engage with conference delegates as early as the planning stage to ensure the conference content will be relevant to the audience.   Continue reading

Government’s Going Virtual: The Transition From In-person to Online Events and Training

Originally published by Steve Ressler on The Huffington Post

Everything is happening virtually these days. Courses, career fairs, conferences and even concerts are increasingly conducted online, educating and entertaining global audiences. While television has to some degree played this role for the past several decades, what makes this trend noteworthy is that it's happening on the web.

For the public sector, in particular, virtual events are gaining traction due to a "perfect storm" of overlapping factors -- namely, extensive travel restrictions, greater public scrutiny on in-person conferences and advancement of interactive communications technology.

Continue reading