The impact of the coronavirus will have a long-lasting effect on the events market. At GovEvents we saw 22% of events listed on the site canceled with no plans to reschedule in 2020 and another 26% of live, in-person events scheduled for March 16 or later moved to virtual. The Federal events market was quick to adapt to ensure learning and professional development has continued while we've all been quarantining, but as conditions allow how and when will the government community be ready to meet again?
Market Connections recently released findings of a survey to gauge how the federal workplace environments have been affected by COVID-19 and how federal employees are adapting. Among the findings, the report painted a picture of what the reception for in-person events will be in the coming year and a half. The results were presented in a webinar along with results from a similar study of the contractor market conducted by the Professional Services Council (PSC).
Webinars and online events have been the only source of learning for the Federal market since mid-March. While 80% of respondents reported attending in-person events prior to March 2020, that number fell to near zero for March onward. 63% of respondents are using webinars more than they have in the past. Despite the novelty of video wearing off, usage is staying steady as the pandemic wears on. Continue reading
