Tag Archives: Instameets

Meet-Up Trends: The White House’s First Instameet

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on Eventmarketer.com

We've heard of Twitter tweet-ups and Meetups, but the White House a few weeks ago helped shine a spotlight on another meet-up trend: the InstaMeet for Instagram. On March 21, American's most famous address opened its doors to a select group of Instagram users for the 11th annual Worldwide InstaMeet, selecting 20 Instagrammers from an applicant pool of 1,500 to tour areas of the White House with Chief Official White House Photographer Pete Souza.

What are InstaMeets? They are Instagram gatherings and networking opportunities, typically held with a specific location or purpose in mind. Instagram estimates more than 1,000 InstaMeets have occurred in 70 countries in the past year. To generate buzz and encourage participation--and use of the platform--Instagram promotes Worldwide InstaMeet weekends. Continue reading →

Applying Instameets to Your Event

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Federal Computer Week recently highlighted the growing use of the practice of instameets in government. Most recently, Instagram users were invited to submit photos or videos (via Instagram) to show why they should be invited to a sneak peek of DC's cuddliest new resident, Bao Bao the baby panda. The National Zoo picked the winners and gave them exclusive access to photograph the cub before he went on public display.

The article goes on to detail how agencies with less than cuddly reputations could use the same concept. This got us thinking - how could our event organizer members better use Instagram to attract attention for their events? A couple ideas:

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