Originally posted on EXPO by Marie Griffin.
Online video is a cost-effective and engaging tool, but speakers and presenters must be properly prepared.
There are many reasons event managers use live webcasting--to enable more people to experience speakers or educational sessions as they are happening; to convey breaking news or deliver important information in real time; to provide interactivity during a training session or demonstration, and more.
Eric Vidal is director of product marketing at InterCall, which acquired the Unisfair virtual event and webcasting platform in 2011.
