In a relationship-driven market, where you spend your time and money is critical. Add the pandemic to that for a radical new twist. Events of all kinds have always been a cornerstone of the GovCon market: briefings, seminars, conferences. You name it; we have them.

Over the years I have had numerous discussions with both event producers and those sponsoring or exhibiting events. I have produced many of my own as well.

When I get a call or email from someone asking me if they should participate in (pick an event), my first question is always, "What do you want to accomplish?"

Then we dive into details.

First, what is the pedigree of the event producer? There are several excellent organizations producing GovCon events: event companies, trade media, associations and even contractors who produce their own, like Amazon and Carahsoft. There are also the "occasional visitors" to our market who are not what I think of as properly pedigreed, as well as those with no background in events. Opt for those who are pedigreed - those who are here day in and day out. Continue reading →