Tag Archives: Market Connections

Have It Both Ways: In Person and Online Events

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In the post-COVID world of events, attendees get to have their cake and eat it too. A recent survey from Government Executive's Market Connections showed that in-person attendance is rising while online attendance is staying steady. In this latest study, over half of respondents said they had attended one to three in-person events over the past year. Three in 10 respondents have participated in four to six webinars per year. These numbers mirror what we found in surveying our members late last year.

With public health concerns largely gone, there are new decision points as to what makes an event worth attending. Continue reading →

Events Go or No Go? Maybe Both?

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I recently had the pleasure of participating in a virtual panel discussion organized by Government Marketing University titled, "Fusing Government and Industry: Event Go or No Go." The webinar looked at the current reality of in-person event planning and attendance using research findings as well as anecdotal observations and experiences.

Market Connections conducted a survey of government event attendees in January to get a pulse on their appetite for attending face-to-face (F2F) events. The findings of this research echoed the responses we received to our most recent survey. People are slowly but surely reintroducing in-person events into their schedules and planning. The latest survey found 40% of respondents plan to attend at least one in-person event in 2022. This is a considerable jump from the 25% that reported attending a 2021 event. Continue reading →

Federal Decision Makers Crave Connection

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Research firm, Market Connections, recently released the 2021 results of their annual Federal Media and Marketing Study. This study looks at how federal buyers and decision makers consume and use media in their professional and personal lives. This insight can be used by contractors and technology companies to inform marketing plans and strategies.

 

Determining Where Feds Are Physically and Mentally

With respondents being into their second year of teleworking, the results showed two-thirds of federal employees are still primarily working remotely. This report looks at the habits that have stayed consistent from the shift we saw in 2020 and where new preferences are taking shape.

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Make Industry Awards a Vital Part of Your Thought Leadership Program

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Originally posted on FedConnects by Joyce Bosc

Many companies would love to do more industry awards, but they don't have the bandwidth to develop a master awards calendar. It's time consuming and requires a lot of "heavy lifting." We know that, so we are making our industry award calendars available for free.

The new year is the perfect time to kick off an industry award program. According to research issued last year by Market Connections and Boscobel, industry awards can be a key part of a company's thought leadership program, along with public relations, content marketing, social media and other activities.

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Sequestration, shutdown take a bite out of contractor revenue

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Originally posted by Frank Kankel on FCW

WHAT: A study titled "Sequestration and Government Shutdown Negatively Impacting Majority of Government Contractors" by MarketConnections Inc. and Lohfeld Consulting Group, released Dec. 17.

WHY: Federal contractors took major financial hits from sequestration and the 16-day partial government shutdown in October. According to the study, nearly 31 percent of contractors reported revenue declines of more than 10 percent in 2013, with another 30 percent reporting declines of less than 10 percent. Sixteen percent of contractors surveyed - a mix of 220 large, medium and small businesses - flat-lined revenue, while 15 percent managed moderate to significant growth.

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