Tag Archives: marketing

Building an Event Ambassador Team

Posted on by

You may have a great social media strategy for your event. You may have pithy and meaningful posts. But, are you the only one promoting them? Are you crossing your fingers and relying on chance retweets to amplify your message? Event organizers need to take a more proactive approach to make sure that social media becomes, well.....social.

Creating a set of event ambassadors does not mean hiring a whole new team, it means tapping into the people already in your network. Event ambassadors are people who are invested in some way in the success of your event. It is up to you to find those with good social network reach and make it easy for them to amplify your message. First, let's look at who can be an ambassador:

Continue reading →

Turn Your Event Attendees into Marketing Minions

Posted on by

Originally posted on Social Tables by Shira Gorsky

In the not-so-distant past, marketers had to rely on traditional media and reporters in order to get their news out... now everyone can market their event or conference via social media and even transform their attendees into undercover marketers. The difficult part is how to motivate these guests to use their social networks to expand the reach of your event.

 

Here are some tips and tricks:

  • Facilitate Sharing - Create awesome photo opportunities through photo booths, décor, and especially fun presentations of food that are among the most shared photos in the social media world.

Continue reading →

On the Right Track? Tracking your Event Campaigns

Posted on by

Of course all smart event organizers track key metrics like registrants, attendance, budget, and profit but many times those metrics are never tied back to the individual marketing campaigns. While it may be easy to smile and say the overall goals were met - we were a success, it is important to take another look at how they were met. As much as possible each piece of public outreach should be able to be measured.

Emails -- Which emails got the most opens? Was there something different in those subject lines? What was the offer within the email? Was there a certain time of day or week that performed better? Find the common ties between the high opens as well as the commonalities among the low opens. For future events, do more of what worked and less of what did not.

Continue reading →

14 Tips for Attending a Government Expo or Trade Show

Posted on by

Originally posted on GTPAC News by

Federal, state and local government agencies frequently host trade shows or expos to publicize their contract opportunities and attract new vendors.   Wonder whether you should attend a government-sponsored business expo?  What should you expect if you go?  How should you prepare?  Are you disappointed in the last trade show you attended?

Continue reading →