Social Media has become a critical component for marketing an event. It has also proven to have great worth in providing real time feedback on the event. But even with these benefits it can feel overwhelming to manage all of the work and data resulting from social media. Without focus, it can turn into a never-ending quest with many distractions. Like Alice traveling through Wonderland to find the white rabbit, we can get distracted by all of the new and interesting things we see along our way.[Tweet "Through the Looking Glass: Adventures in Social Media #GovEventsBlog"]
To make social media management easier, we need to focus on the data that really matters. This means looking beyond likes and shares and really digging into what people's social activity is telling us. If you know what you are looking for, you'll have a better chance of finding it. There is a good deal of work and analysis involved, but there is also a valuable level of insight that can be gained if you put in the time.
Here's a quick list of what to spend time looking at within your social media strategies.[Tweet "Quick list of what to spend time looking at within your social media strategies. #GovEventsBlog"] Continue reading