Tag Archives: meet-up

Meet-Up Trends: The White House’s First Instameet

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on Eventmarketer.com

We've heard of Twitter tweet-ups and Meetups, but the White House a few weeks ago helped shine a spotlight on another meet-up trend: the InstaMeet for Instagram. On March 21, American's most famous address opened its doors to a select group of Instagram users for the 11th annual Worldwide InstaMeet, selecting 20 Instagrammers from an applicant pool of 1,500 to tour areas of the White House with Chief Official White House Photographer Pete Souza.

What are InstaMeets? They are Instagram gatherings and networking opportunities, typically held with a specific location or purpose in mind. Instagram estimates more than 1,000 InstaMeets have occurred in 70 countries in the past year. To generate buzz and encourage participation--and use of the platform--Instagram promotes Worldwide InstaMeet weekends. Continue reading →

Finding Your Niche

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We recently came across this article on how the Philadelphia Flower show grew (pun intended) its audience by creating smaller events within the large multi-day show. This got us thinking about how we can use that same niche marketing tactic in the federal event space.[Tweet "Using niche marketing tactics in the federal event space. #GovEventsBlog"]

As we're all well aware, budgets and time for attending conferences, trade shows, and training are dwindling. We've written here about breaking your large events into smaller, more intimate meet-ups. When going small with your event is not an option, how do you capture the attention and resources of an increasingly diverse federal workforce? Continue reading →