The government market is not known for having catchy or memorable slogans. Job titles of executives routinely spread over two lines. Legislative actions are named as blandly as possible and then later nicknames are coined for easier pronunciation, quick recall or political branding. Look at how the Personal Responsibility in Food Consumption Act became the Cheeseburger Bill and how the Affordable Care Act became Obamacare.

It's not surprising then that events for the government audience tend to follow these same naming patterns. While music lovers have Lollapalooza and entertainment fans have Comic Con, Federal workers attend Government Software Forums and Data Analysis for the New Threat Landscape. While these are important and serious topics, we'd like to challenge government meeting planners to come up with more creative naming conventions to drive interest and excitement around these critical topics.[Tweet "Ideas for getting creative with government event names. #GovEventsBlog #GovernmentMeetings"] Continue reading →