With shorter attentions spans, the ubiquity of high-quality cameras in our phones, and multiple platforms to share images, photos are becoming a critical marketing tactic for events. Images can convey the mood of an event with more authenticity than any carefully worded tweet. The images taken at an event show what is really happening and hopefully make people want to be a part of it. While it's not critical that images be National Geographic quality, some thought should go into how photos from your event will look. Create an environment that encourages and enables great photos.[Tweet "Images can convey the mood of an event with more authenticity. #GovEventsBlog"]

We've pulled together a couple photo-centric considerations to add into the event planning mix. Continue reading →