Tag Archives: poll

Maximizing the Attendee Experience

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Our post on Citizen Experience with government services got us thinking, how can event planners better cater to the needs and expectations of their attendees and what role do those attendees play in the feedback loop?

As this article illustrates, there is immediate and delayed feedback. Immediate feedback is gleaned through polls, show of hands questions, and quick surveys. These are easy for the attendee but don't provide a huge amount of insight for planners. Delayed feedback comes in the form of post-event surveys that can ask more complex questions. While this requires more work for attendees, it can be much more valuable for event organizers. A mix of both of these types of feedback loops may prove to be the most beneficial for planners and attendees alike. Continue reading →

Survey Says…..Poll Your Audience!

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During election season we hear a lot about polls. Polling is integral to our democratic society. In fact, the Declaration of Independence requires that public opinion be taken into account. It states that our government functions expressly with "the consent of the governed." Abraham Lincoln took this heart when he said, "What I want to get done is what the people desire to have done, and the question for me is how to find that out exactly." This same concern should be shared by every event planner.

It is critical to remember that events exist to serve the attendees with a benefit to the planner (be that monetary or in intangible brand reputation). If attendees are not satisfied, the benefits will not be realized. To be successful, polling must go beyond leaving paper questionnaires on chairs and sending post-event surveys via email.  Just like in political races, polling must happen throughout the event process.[Tweet "Just like in political races, polling must happen throughout the event process. #GovEventsBlog"] Continue reading →