Tag Archives: Social Media

Building an Event Ambassador Team

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You may have a great social media strategy for your event. You may have pithy and meaningful posts. But, are you the only one promoting them? Are you crossing your fingers and relying on chance retweets to amplify your message? Event organizers need to take a more proactive approach to make sure that social media becomes, well.....social.

Creating a set of event ambassadors does not mean hiring a whole new team, it means tapping into the people already in your network. Event ambassadors are people who are invested in some way in the success of your event. It is up to you to find those with good social network reach and make it easy for them to amplify your message. First, let's look at who can be an ambassador:

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Part of the In Crowd: Crowdsourcing and Events

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Crowdsourcing is the practice of getting ideas and content by reaching out to a large group of people outside of your organization. With the rise of social media this practice has become easier to carry out. From individuals looking for recommendations of doctors or contractors to the government looking for new ways to carry out their missions, everyone is using crowdsourcing.

The government application of crowdsourcing is particularly interesting. In a democratic society it makes sense that "the people" have a say in how the government runs, but traditionally the business of government has been a very insular environment.  From local governments looking to fill potholes, to GSA looking to create a better tracking tool for government travel, to NASA looking for the next innovation in space exploration, groups across government are embracing the power of the people.

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When “Liking” Isn’t Enough

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In this age of and focus on social media it may seem counterintuitive to say "you need to turn likes into email." But that was precisely the message during a panel at Potomac Tech Wire's Social Media Outlook.  When you stop and think about it, it actually makes a lot of sense.

Facebook is a great medium for distributing information and connecting with your customers and community. But, Facebook is a third party app. They control the data as it relates to your "friends." They are the owners of the demographics and details on your Facebook community. You can of course get this intelligence, for a fee. With all of your careful curation of news and interactions, shouldn't you own some of the data about your audience? Of course you should.

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Don’t Call it a Comeback…The Rise of Webinars

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Over the past week we've seen a couple of posts talking about the rising popularity of webinars and virtual meetings. At GovEvents, we saw a 30% increase in the number of webinars posted on our site in 2013.

Given general industry trends, this increase makes sense as there are some key advantages to webinars including:

-          Eliminating the time and expense of travel - this is especially true in the government market where there have been tight restrictions placed on travel spending

-          Potential to reach more people the day of the webinar as well as through an archived link

-          Connection to and interaction with social platforms

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Dan Zarrella to Speak at inTTENSITY Federal Social Media Summit

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Award-winning HubSpot social media scientist, Dan Zarrella, will give the morning keynote for inTTENSITY's first Federal Social Media Summit, April 24 in Arlington, Va.

Zarrella will compare commercial industry best practices against those needed for federal agencies, and demonstrate how the commercial use of social media can be altered for government utilization.

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