Tag Archives: Social Media

Building a Thankful Audience

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As we celebrate Thanksgiving, we thought it would be a good time to go beyond reflecting on what we are thankful for and look instead at what you want your event attendees and sponsors to be thankful for as they leave your events.

Beyond learning something and meeting great people, what do you want your attendees to get out of the event?[Tweet "What do you want your attendees to get out of the event? #GovEventsBlog"] Here are four things we think event planners would be grateful to hear: Continue reading →

Next Gen Event Planning

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The expectations of attendees are changing the dynamics of events.  While there have been several reports claiming event planning as we know it is dead, we see it as more of an evolution. [Tweet "Event planning as we know it is dead... We see it as an evolution. #GovEventsBlog"]

To remain relevant and attract audiences, we need to listen to what they are telling us they need and want and then use the latest technologies and techniques to make that happen. Here's a quick list of new realities that should be shaping the way we plan events. Continue reading →

Tips for Creating the Perfect Hybrid Event

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We wrote recently about the power face-to-face events have on networking and learning. But as we know, budgets and time are tight, and getting everyone in the same place at the same time is not always possible. Rather than losing the in-person benefits all together and moving online, many organizations are looking for ways to hold hybrid events - real-time events that are also available to an online audience. Creating an event that is meaningful and fulfilling for people attending in-person and virtually can be tricky, but with some strategic planning it can be done.[Tweet "Creating an event for attendees in-person and virtually can be tricky. #GovEventsBlog"]

Here are some tips for creating a hybrid event that benefits all attendees. Continue reading →

Feds Lay Down Social Media Rules

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on Computerworld.com

The U.S. government is making it clear to federal employees what they can and cannot post or tweet about on their favorite social networks.

It's an idea that enterprises should note and use to put their own guidelines in place, according to industry analysts.

The U.S. Office of Government Ethics released the guidelines, dubbed Standards of Conduct and Social Media, last week. The rules cover not using social media during work time and on government property, as well as not using their official title, using social media to look for another job and not disclosing "non-public information" to further private interests. Continue reading →

Social Media: Not Just for Marketing

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We've written on the various ways you can use social media for marketing your event, but as this article points out there are a number of ways you can use social platforms beyond straight marketing. The public nature of social media will turn any use of it into marketing but we suggest looking at the platforms specifically for these uses and then reap the benefits that inherently happen.

  • Conversation and Resource Sharing - whether it is through Facebook or on a social site within your own event website. Give people a place where they can share ideas and questions before, during, and after the event. Create this central location for posting presentations and event materials to answer the always nagging question of "where can I find this online?"

Continue reading →