Tag Archives: Social Media

How Millennials Are Changing the Meeting Industry

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As we highlighted in an earlier post, there is a clear desire in government to attract younger workers from the millennial generation. Whether the federal government is successful in attracting the best and the brightest remains to be seen, but the truth is [Tweet "Millennials will continue to grow in the workforce. What does this mean for event profs?"]millennials will continue to grow in number and influence in the workforce. So what does this mean for business event professionals?

This article does a decent job in breaking down the key elements that millennials expect in an event. Continue reading →

Event Trends For 2015

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It's that time of year to gaze into the crystal ball and talk about what we think will happen in the coming year. We're basing our event industry predictions on some of the trends we've seen in 2014. We think these trends will continue and grow in 2015.

  • Virtual events - with travel and training budgets remaining at low or even decreasing levels, the use of online training should continue to grow through at least 2016 when the change in administration may bring new budget priorities. What we would like to see is these events being developed not only for desktop viewing but also mobile viewing and interaction as more and more people are using mobile devices for the majority of their computing.

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Become an Event Social Media Superhero – 18 Proven Tactics

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on http://www.eventmanagerblog.com/ by Becki Cross.

Inspired by the research, tips and strategies explored in detail in the Social Media eBook I have created a quick fire list for how to be a social media superhero for your organisation and events!

For more detailed strategy and approaches join the 10,920 Event Professionals that have already downloaded the eBook! Continue reading →

Making the Social Network Real

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With the recent news of the cancellation of FOSE, we wanted to reflect on why an institution like that event is suddenly gone from the landscape. While the reasons are numerous, one key factor is that big tradeshows and conventions tend to be one-way conversations. While the speakers may be high profile and interesting there is no way to interact with them. In the social media age of instant gratification with retweets, likes, and replies, attendees want more than a bullhorn approach to communication, they want a dialogue. We've done some thinking on this and came up with a couple ideas on how to bring the interactivity of online social networks to real-life social networks.   Continue reading →

Professional Use of Social Media: Two Different Approaches

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Originally posted on GovLoop by Alain Lemay

Professional use of social media in the workplace is arguably one of the last taboo in public sector. Public Sector Organizations (PSOs) more than any other have a need, real or perceived, to control the message. Having dozens, hundreds, or even thousands of employees Tweeting away on behalf of the organization is no one's idea of controlling the message. And yet, the potential for message amplification is very enticing.

Message amplification is, after all, one of the superpowers of social media. No matter how many followers your account might have, it is a nothing compared to the combined networks of your employees. It is this realization that has convinced more and more PSOs to encourage employees to use their personal accounts to become brand ambassadors and help toe the company line.

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