Tag Archives: sponsorship

Why Listening to Your Sponsors Matters

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share: 

Originally posted on www.bizbash.com

The 28th Leukemia & Lymphoma Society Ball on Saturday saw an increase in its sponsor support this year. Going into the event, sponsorships had brought in $200,000 more than in past years. Executive director Beth Gorman credits the change to the organization's dedication to creating sponsorships that fit the needs of the sponsor, rather than the other way around.

"It's really about listening to our sponsors to see what they are looking for and what's important to them, then offering them options of what we can do that's creative and different," Gorman said. Continue reading →

Rethinking Sponsor Packages

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With both sponsors and attendees growing more savvy, the days of promising a logo on signage in return for event sponsorship are long gone. Companies investing in your event want a clear story around their return on investment and they know that in the age of advertising everywhere, attendees are fully able to decipher and ignore traditional brand advertising.[Tweet "Days of promising logo on signage in return for event sponsorship are long gone."]

We've come up with a couple of tips for making sponsorships stand out and provide measurable returns. Continue reading →