When we surveyed our GovEvents' organizer members in the fall, we asked an open-ended question, "What is your biggest challenge as an event organizer in the government space?" We received a wide variety of answers, but the response that came up most often was converting registrants to attendees.
This conversion challenge is not unique to the government market but may be exacerbated by the fact that so many events are free for government attendees. On average, free events see a conversion rate of 40% to 50% of registrants actually attending. Continue reading