We recently came across this article on how the Philadelphia Flower show grew (pun intended) its audience by creating smaller events within the large multi-day show. This got us thinking about how we can use that same niche marketing tactic in the federal event space.[Tweet "Using niche marketing tactics in the federal event space. #GovEventsBlog"]

As we're all well aware, budgets and time for attending conferences, trade shows, and training are dwindling. We've written here about breaking your large events into smaller, more intimate meet-ups. When going small with your event is not an option, how do you capture the attention and resources of an increasingly diverse federal workforce? Continue reading →