As we begin to slide into the last quarter of the year and start planning for 2020, the human inclination is to go bigger and better next year. But, we would challenge you to look at how going smaller can actually lead to a greater impact. Smaller events can deliver the same learning as a large event, however do it in a way that enables event organizers to get closer to attendees as well as a different way for attendees to interact with the content and with each other.
For context, we would define a small event as somewhere around 20-50 people. With this size, attendees have an opportunity to get to know one another and the presenters on a deeper level. This is helpful when you're looking to build better customer intimacy or when you are looking to gather feedback. A small group allows for more interaction and questions, so organizers can take advantage of the opportunity and build in plenty of time for Q&A. Attendees can get the lecture experience at any event, so set your event apart with increased access to and interaction with speakers and thought leaders.
Location, location, location. It's a mantra for real estate, but it also has a place in the event planning world. While people attend events for the content, the location also holds sway in decision-making process.
While the location of an event may not make or break it, the venue has a huge impact on the attendees' experience. The content could be fantastic, but if people have to circle a parking lot for 30 minutes looking for a space, they may not be ready to take in all the great information being delivered (speaking from experience....).
