LinkedIn for GovCon: Social Selling
When used well, LinkedIn is perhaps the best marketing tool available to government contractors - and the things you need to do on LinkedIn you can do for free. You don't need the paid member level.
As of April, 2018, there are over 2 million feds on LinkedIn. It is now an entrenched part of the GovCon ecosystem.
This is the only publicly available B2G course on using LinkedIn for government contractors. The basics of social selling, from setting your goals, building your profile, connection strategies, group selection and engaement- it's all here in three step-by-step sessions.
You can use LinkedIn for
- account/agency based marketing
- building a subject matter expert platform
- positioning yourself for a new position
- getting your company on the radar of key buying influencers
- buidling a network of peers
- doing research on competitors
and much more!
Speaker and Presenter Information
Mark Amtower is a consultant, speaker, industry spokesperson, business best-selling author, columnist and radio host. He is among the most recognized and quoted professionals in the government market. Guy Timberlake dubbed him “the Godfather of government marketing” and industry veteran Bob Gosselin called him the “best of the best of government marketing gurus.” He was selected by BtoB magazine as one of the Top 100 Business Marketers in the United States 2008 and his LinkedIn profile was selected as one of the seven best (out of 50 million) in the 2009 contest, Rock the World with Your Online Presence.
He is recognized as one of the top LinkedIn trainers in the world and the only trainer focused on the U.S. federal market.
He advises small, medium and large companies on all facets of marketing to the government. He specializes in helping companies develop thought leadership positions in a defined niche and leveraging social media to gain targeted visibility in the government contracting market. His expertise in both marketing to the government and LinkedIn makes him a sought after consultant, keynote, luncheon and workshop speaker.
Amtower is the founding partner of the government market advisory firm Amtower & Company, of Columbia, Maryland.
His books, Government Marketing Best Practices (2005) and Amazon best seller Selling to the Government (2011) are industry standards. He has been quoted in over 250 publications worldwide and speaks at 20+ industry events each year. His radio show, Amtower Off Center, is in year 12 on Federal News Radio and was the first radio show in the country to address issues concerning issues impacting the government contracting community. He has been a columnist in Washington Technology for 10 years.
He is widely known for all black attire, dry wit and candor in his articles, books, consulting, radio interviews, presentations and keynotes.
Relevant Government Agencies
GSA, Government contractors
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Wed, Jun 20, 2018
Website
Click here to visit event website
Organizer
Amtower & Company/Government Market Master
PropLibrary.com
Join the event conversation:
@amtower
#LinkedInforGovCon
