Gartner Predictions for 2024: How Generative AI Will Reshape Tech Marketing

Tech marketers embraced generative AI (GenAI) when it first emerged in 2023, using it to improve the effectiveness of various use cases, including market intelligence, sales prospecting, content creation, and messaging. In 2024 and beyond, Gartner expects GenAI to continue to drive greater efficiency and effectiveness across a wider range of use cases and have a transformative effect unlike most other recent innovations. Join our experts in this free Gartner tech marketing webinar as they discuss additional use cases, disruptions to key marketing channels, new engagement approaches, and required investment. You’ll also get a peek at where Gartner expects to see GenAI adoption from 2024-2028. 

• Explore near and medium-term opportunities for GenAI in marketing at tech companies

• Determine what tech marketing leaders need to do to prepare and capitalize on the opportunities from GenAI

• How tech marketing leaders should thinking about investing in and governing GenAI