Beyond Recruitment: Building a Powerful Employer Brand

Government agencies increasingly recognize the significance of their employer brand and its profound influence on their hiring tactics and retention rates. When job seekers are considering potential employers, employer branding becomes a pivotal factor in their decision-making process—75% of job seekers thoroughly assess an organization's employer brand before contemplating applying, underscoring the importance for companies to actively cultivate their employer brand to allure top-tier talent. 

Join LinkedIn for an engaging webinar where a panel of government HR leaders will share their experiences and achievements in developing and enhancing their organization's brand.

Specifically, this webinar will cover: 

• Introduction to branding/storytelling: History and importance
• Branding for hiring: Controlling your narrative
• Branding for engagement/retention: Cultivating culture and moral
• Future of branding: AI, social media, and societal issues