LinkedIn for GovCon 2026 | Visibility Strategies
LinkedIn for Government Contractors 2026 – FREE Masterclass
FREE 2-hour Masterclass with LinkedIn for GovCon expert Cecilia McDonnell. Updated for 2026.
“Invisible businesses don’t win government contracts.”
What You’ll Learn
- How to use the P•R•E Framework for Positioning, Reputation, and Engagement
- Create posts that show your value proposition and expertise
- Identify and engage directly with government buyers on LinkedIn
- Optimize personal and company profiles for AI search
- Use strategic keywords to appear in federal buyer market results
- Build your GovCon network of buyers, primes, and teammates
Why This Matters Now
- Thousands of government employees and managers use LinkedIn daily. As the leading professional platform, it’s growing fast and shaping AI-driven discovery.
- This masterclass shows you how to rise above competitors, establish your niche, and expand your government contracting network.
- From profile optimization to targeting contracting partners, you’ll build brand authority, thought leadership, and agile engagement.
What Past Attendees Say:
“Cecilia helped me reframe my GovCon niche and narrative. Her focus on keyword-rich communication changed how we show up in search results and how we engage on LinkedIn.”
— Tonya M. Davis, 5D Healthcare Management
“Cecilia is refreshingly direct and had everyone leaning in. She gave us clear, actionable steps to deconstruct and rebuild our profiles so they actually speak to procurement officers and contracting teams.”
— Ileen Kelly, Ed.M., Ph.D., Director, Illinois APEX Accelerator
“Cecilia is a game-changer for LinkedIn strategy.”
— Chris Harrises, Technical Solutions, Inc.
Who Should Attend
- BD/Sales and Capture Management professionals
- CEOs, Executives, and key decision makers
- Entrepreneurs and small business owners
- Business Development Managers
- Consultants seeking growth
- Capture managers building an edge
- Contracting professionals and government employees
- Primes, subcontractors, and potential teaming partners
- New and established businesses expanding in the federal market
Sponsored By
LinkedIn for GovCon
© 2026 LinkedIn for GovCon. All rights reserved.
Speaker: Cecilia McDonnell
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Speaker and Presenter Information
Consultant - Trainer - Speaker | LinkedIn for GovCon
Since 2018, Cecilia McDonnell has helped small business government contractors - including WOSB, 8(a), HUBZone, and veteran-owned firms - become visible to federal buyers and prime contractors on LinkedIn.
LinkedIn is your "online Capability Statement" - not a résumé. Its purpose is to grab attention and open doors for that first conversation. That's why we treat LinkedIn as both a search engine and a visibility platform.
When your profile, company page, and content share the same keywords and message, you increase visibility with federal buyers, teaming partners, and contracting officers.
The PRE Framework (Positioning - Reputation - Engagement)
- Clarify your GovCon niche with targeted keywords that reflect your core capabilities
- Attract government buyers and primes with scroll-stopping content
- Engage consistently through comments that start real conversations
Cecilia's Federal Visibility Strategy
Align your LinkedIn profile with your SBA narratives and Capability Statement to create a clear and consistent, keyword-rich narrative to signal expertise to buyers and to AI.
- Identify Tier 1 keywords that define your niche and services
- Strengthen your marketing narrative for search strength
- Create LinkedIn content that earns engagement and visibility
- Build outreach systems that convert visibility into conversations
Cecilia has helped hundreds of GovCon firms increase visibility through the GovCon Chamber, GovCon in a Box, and custom LinkedIn for GovCon strategies. With a background in corporate, nonprofit, and small-business leadership, she has raised $400M+ raised for charitable programs, $30M in grants managed, and award-winning campaigns.
START HERE: free LinkedIn VIsibility Quiz
Expected Number of Attendees
200Relevant Government Agencies
Air Force, Army, Navy & Marine Corps, Intelligence Agencies, DOD & Military, Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, GSA, USPS, SSA, NASA, Other Federal Agencies, Judicial Branch Agencies, State Government, Municipal Government, CIA, FEMA, Coast Guard, National Institutes of Health, Census Bureau, USAID, National Guard Association, Federal Government, State & Local Government, NSA
Event Type
Virtual
This event has no exhibitor/sponsor opportunities
When
Thu, Nov 6, 2025, 1:00pm - 3:00pm
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Event Sponsors
Organizer
LinkedIn for GovCon
GovCon Chamber
