Preparing Government Websites for AI-Driven Search

AI is rapidly changing how residents find and trust government information, shifting from traditional search results to AI-generated summaries and answers. As tools like ChatGPT, Claude and Gemini become primary entry points for residents to find information, government agencies face a new challenge: ensuring their content is accurately represented and cited in these AI environments. Without a proactive approach, outdated or third-party information can fill the gap, creating a risk to public trust and service delivery.

Join our complimentary webinar to explore how agencies can adapt through Generative Engine Optimization (GEO) and how Adobe LLM Optimizer provides a structured, scalable way to improve visibility and presence with AI-driven search. Drawing on real-world public sector use cases for government agencies, Adobe experts and industry leaders will break down practical steps to help your agency strengthen its digital presence, reduce misinformation risk and better meet residents where they are.

Specifically, you will learn:

• How generative AI search is reshaping citizen behavior and expectations
• Key risks agencies face when their content is not optimized for AI-generated responses
• What GEO is and how it applies to government websites
• How government agencies can use LLM optimization strategies to improve visibility and presence with generative AI search such as ChatGPT, Gemini, etc.
• Practical considerations for aligning content and digital strategy for an AI-first search landscape