If you want to leverage the power of word-of-mouth marketing, then this workshop is for you. During this workshop, you will learn where to find stories to build your business, how to master metaphors, the four science-based elements of unforgettable stories; and how to humanize and humorize your stories to connect.

Uncover what it really takes to start your own business. This workshop lays the foundation for starting up your very own business in the state of Maryland! Topics addressed in this workshop inlcude: advance planning, buidling your business, and legal considerations.

Are you planning to leave your corporate job soon to start a new business? Join Judy O'Connor, Founder & CEO of Like Neighbors (and 2017 StartRight! Business Plan Competition runner-up!) as she provides a checklist of activities and resources that she wishes she had before leaving a corporate job to launch her own business.

Discover the components of a successful business plan including market analysis, business operations, financial analysis, sales projections, and more! Develop a business plan outline and lead your business in the right direction.

Do you know the difference between advertising and public relations? How does a company get on the cover of Forbes magazine? What is a press release, do you need one and how much would it cost if you did? Get answers to these questions and more during this informative workshop.

Create a step-by-step plan to develop a marketing strategy, including: crafting your marketing goals; identifying the ideal target audience, researching competition; setting a realistic budget.

This one-of-a-kind course shows how to develop compliant and highly persuasive proposal sections in at least half the time that it would normally take. It covers detailed methods for outlining within the sections, developing section content, infusing proper structure and flow, and implementing correct writing processes and section planning techniques. But this course reaches beyond mere compliance. You will acquire techniques and tools that wi...

The Foundations of Proposal Management course offers comprehensive skills in proposal management. The course begins with the Request for Proposal (RFP) requirements analysis. It then proceeds to proposal planning, outlining your document, and developing a proposal schedule. It also covers preparing for and conducting a Kickoff meeting to organize your proposal team, and guiding authors in developing proposal section content. The course then de...

Your chances of winning Government proposals without capture are the same as cutting classes during the semester and hoping to get an A on the final exam. Foundations of Capture Management course will arm you with real knowledge and tools you can apply immediately to capturing contracts and dramatically improving your odds of winning. Master techniques for customer engagement, intelligence gathering, win strategy development, competitive analy...

This workshop offers valuable skills in win themes development as the most important element of proposal persuasion. The course walks you through the purpose of win themes and their building blocks. It then advances beyond the mere basics in order to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and capable of influencing your customers so that they feel compelled to sel...