Getting and keeping volunteers depends on understanding their motivations. Your need is not their reason for serving. We will explore the basic reasons for getting involved in anything, and look at tapping those motivations to get people involved and keep them happy—especially when you’re not working face to face.

Overview: The volume of message data in government departments is expanding exponentially. What if real-time analysis of your email or social media systems could automatically alert you to pending litigation or insider threats? How would you investigate these? How would you determine everyone involved? Being able to detect and stop these threats before they manifest could save your department millions annually, and save your reputation. In th...

Change and Leadership in a Digital Public Sector 2016” New Zealand Public Sector Customer Interaction Conference, 2016 Rydges – Wellington, New Zealand The third New Zealand Public Sector Customer Interaction Conference is a ‘must be at’ event in 2016. The 2016 conference brings together an amazing line up of speakers. Individuals who are at the forefront of change and lead their organisations in this turbulent and dyna...

You probably already know it, but your leadership or colleagues probably don't . . . a major service you provide in your professional environment is communications counseling. No need for a Ph.D. . . . just the know-how to help your agency understand the importance of communication and what it can do to help get work done more easily, efficiently, and effectively. During this 40-minute webinar, Marisa Ellison, Communications Manager for the Mi...

Social media has significantly altered the cause and creation of crisis. In addition to facing the potential for major crises, which come along only occasionally, governments must now cope with the many mini-crises borne on social media as well. The new emphasis in crisis management? Diffuse the issue before it hits the mass media. Spero Canton will share inside information on the social media audiences you should be addressing and the most ef...

Join us December 16 as a panel of journalists-turned-public affairs officers reveals what they’ve learned in the often challenging and eye-opening transition from media to government. Our guests will include: John Poirier, formerly of Reuters and now with the U.S. Office of Financial Research Rich McIntyre, former managing editor of The Calvert Independent and since with various state and federal agencies Rob Margetta, one-time editor of...

Second annual observance to celebrate the people who deliver services and their impacts at the front lines of government. Details and ideas for celebrating locally at event web site. Open to all levels of government. Join us!

The Government Chief Data Office Training Workshop: Leveraging Data Assets and Implementing a Data-Centric Strategy for Your Agency This one day Potomac Forum workshop will focus on the Chief Data Officer and highlight the importance of several factors that are instrumental to overcoming data challenges at your agency, i.e. The right leadership: The Chief Data Officer Challenges associated with this role and how to overcome them How to create...

Can government communicators quantify success in a largely qualitative field? Can we effectively measure the value of our efforts? Join NAGC on November 18 to kick off and association-wide discussion on communications ROI. To start the conversation, we will be joined by Christina Francisco, Associate Director for Digital Marketing and Engagement at the American Diabetes Association. In this session you will learn how to: Tell the story ...

How do you maintain your organization’s public image in the midst of a sustained period of controversy? Annie Skinner, Senior Communications Manager for the U.S. Anti-Doping Agency (USADA), will share her experience creating and implementing a crisis communications strategy in the face of intense public scrutiny. She will discuss media relations, public relations, internal communications, brand management, the role of social media, and s...